The Stampede, the next-generation gas-powered Mustang sports vehicle from Ford Motor Company, was introduced.
The vehicle is intended for automotive fans who love both the loud engine’s sound and the fuel’s and exhaust’s aroma, which the company says makes the driver feel more at ease.
On Wednesday evening at the Huntington Place Convention Center in Downtown Detroit, the #MustangStampede had its public premiere.
The new design is the Ford Company’s first overhaul in in a decade.
Despite the fact that many of its rivals are switching to electric performance cars, the carmaker announced the seventh-generation Mustang will retain its internal combustion engine.
According to Jeff Marentic, Ford’s general manager for family and enthusiast cars in North America, it was crucial that the Mustang sports car remain a gas-powered vehicle when some of its rivals may be switching to battery power.
Ford Co. wants to provide customers the choice of an electric car, according to Marentic, who added, “I know that if others depart, we will be able to take benefit of that.”
Company representatives had been building up to the big unveiling for months, which was planned as a celebration of the 58-year-old vehicle. The event, which was planned for Ford staff members and Mustang enthusiasts, included thumping music, slickly created movies on large screens, and a light projection of the company’s horse insignia onto a looming downtown structure.
The 50-minute presentation concluded with the introduction of three stylish new sedans in various trim levels and, afterwards, a fourth choice, a racing car dubbed “Dark Horse,” which was spectacularly unveiled by Ed Krenz, Ford’s chief functional engineer for performance.
Krenz praised the audience, saying, “Its name is reflective of its design and its aims.” It has a really ominous appearance. For the devotee who wants a thoroughbred force of nature, there is Dark Horse.
Ford, which has invested in EVs more than any other corporation in recent years, waited until Wednesday to confirm whether the new Mustang will be powered by gasoline or electricity.
However, the business did not express regret over choosing the internal combustion engine.
According to Jim Farley, CEO of Ford Motor Company, the company is “turbocharging” ICE growth while investing $50 billion in EV growth through 2026. “Investing in another generation of Mustang is a big statement at a time when many of our competitors are exiting the business of internal combustion vehicles,” he added.
According to Chief Executive Jim Farley, the Dearborn, Michigan-based firm has been working toward establishing a special division for electric vehicles since this year.
According to Farley, Ford Company anticipates having 40% of its worldwide sales be all electric by 2030, according to the news source.
The change to EVs [electric cars] by the iconic Mustang, famed for its roaring loud and fast performance engines, may not be for everyone, according to several experts and dealers in the auto business.
Greg Larson, vice president of Sill-TerHar Motors, a dealer in Colorado whose business offers both Ford and Lincoln models, doesn’t believe
According to Larson, the smell of gasoline and the sound of the classic V-8 engine contribute to the feeling that the Mustang creates in its devotees.
Ford Company unveiled the Mustang Mach-E in 2020. According to a report, the vehicle has been well-liked by customers, and there is a long waiting list for the electric SUV.
The business has previously developed an EV version of the Mustang, the Mach-E sport utility vehicle, according to Mustang brand manager Jim Owens, who also claimed that some consumers prefer the “visceral” experience of an ICE car.
In an interview prior to the launch, he stated, “We know that there are customers out there in the sports car segment who still want the internal combustion engine.”
We believe we have some beautiful things in here that are going to lure them in. There are a lot of late millennials and early Gen Zers that are into the sports car market.
The most recent Mustang, which served as the basis for a Serge Gainsbourg song and has appeared in more than 3,000 motion pictures, has an interior design “influenced by fighter jets” and performance enhancements that, according to Ford, make it “the most exciting and fun-to-drive ever.”
The newest Mustang uses the most recent digital technologies while paying homage to prior models with its lighting and grille design. Included in this is a key fob that enables drivers who like the sound of an engine revving to get their dose by pushing a button.
Ford defies several other automakers, including Dodge, which announced in August that it was discontinuing its gasoline-powered muscle car models, the Challenger and the Charger.
Despite the fact that the industry has been moving away from that marketing approach in favour of internet releases, Ford’s vehicle launch event still made a nod to the grandeur of earlier auto shows.
In the past, the Detroit Auto Show was well-known for its stunts, such as the 1992 debut of the Jeep Grand Cherokee, which made an entrance by shattering glass.
Ford planned a “Stampede” of older Mustangs to migrate from around the nation to Hart Plaza in downtown Detroit for Wednesday’s Mustang unveiling, resulting in an astounding lineup of Mustangs that stretched for blocks.
A two-year vehicle lease for a new Mustang was awarded to the winner of the best-dressed competition, which urged participants to wear clothing “inspired by their favourite time in Mustang history, from the 1960s to present.”
The event also seems to be meant as a morale booster for “Motor City,” as the car show was resurrected for the first time since 2019 following cancellations due to the epidemic.
Presenters often praised the work of neighbourhood Ford workers, particularly those at the neighbouring Flat Rock Assembly Plant where the Mustang is made.