…By Joseph Benjamin for TDPel Media.
The 1953 coronation of Princess Elizabeth as the UK’s new reigning monarch was a momentous affair, with street parties and viewing events taking place across the nation to celebrate the occasion.
Fast forward to 2023, and the coronation of King Charles III is shaping up to be just as significant.
Millions of people are expected to watch the ceremony, which will be held at Westminster Abbey on May 6, either on 30 massive screens across the four nations or from home.
National plans include longer pub opening hours and an extra Bank Holiday to enjoy on May 8.
The occasion has also spurred production lines to create commemorative coronation gear, including limited edition tins of shortbread, packets of seeds that flower into King Charles III’s favourite varieties, and the ‘Jewels of Nespresso’ collection.
Merchandise: Fortnum & Mason has designed a coronation collection of tins and boxes in honour of the event.
The collection includes teas, coffees, and biscuits using ingredients from around the UK and Commonwealth to acknowledge the global party.
Cartwright & Butler has created a Coronation Celebration Hamper packed with food and a bottle of Moet to see people through the festivities.
Woolroom has produced a Union Jack themed throw made from high-quality Merino Lambswool, which is naturally flame retardant and hypoallergenic.
Commemorative crockery is a popular way to celebrate national events, and Emma Bridgewater has designed a special plate for the coronation.
Historic Royal Palaces has released a 2023 King Charles III’s Coronation crystal crown fabric hanging decoration to mark the first crowning of a monarch in 70 years.
For those with a taste for luxury, Annoushka has created an 18ct gold Amethyst & Diamond Coronation Crown Locket Charm.
Hattingley Valley has released a trio of King’s Cuvée wines, while Caviar House & Prunier has produced a special edition Union Jack-spangled Coronation Caviar for the big day.
Commentary:
The coronation of King Charles III has prompted an array of celebratory merchandise to mark the occasion, from traditional tea and biscuits to luxury jewellery and caviar.
The range of commemorative items available reflects the diversity of tastes and budgets of people wanting to celebrate the historic event.
The public’s appetite for souvenirs and collectibles is often used as an economic indicator for significant national events, and the vast range of coronation-themed merchandise available indicates high levels of interest and enthusiasm for the coronation of King Charles III.