76,000 shoppers crash Aldi’s website trying to buy Kevin the Carrot toys
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76,000 shoppers crash Aldi’s website trying to buy Kevin the Carrot toys

The Aldi website has crashed after more than 76,000 customers attempted to purchase products of Kevin the Carrot, the store’s holiday mascot, today.

76,000 shoppers crash Aldi’s website trying to buy Kevin the Carrot toys
As part of the cheap supermarket’s Christmas campaign starring the character, the lovable carrot plush toys were distributed this morning.

The website displayed the following message: “You’re in line…

We sincerely apologize, but there are presently a large number of users attempting to access the Aldi website.People desperately queued from 4am outside their local stores to purchase products from the new range with Aldi warning shoppers this year 'once they're gone, they're gone'

We’ve placed you automatically in a queue. This page will be automatically refreshed as soon as you enter the website.’

A representative for Aldi stated, ‘The demand for our Kevin the Carrot plush toys was so great that customers had to wait in line to access the website. This was done in an effort to improve the user experience on our website; we apologize for any inconvenience.

Aldi’s website failed when more than 76,000 customers attempted to purchase products of Kevin the Carrot, the store’s holiday mascot, today.

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