Only a few hours had passed after Rishi Sunak learned he had lost the Tory leadership election today before a recruiting firm started using his name to promote its own services.
On mobile billboards for the online employment service CV Library, the former chancellor’s image could be seen plastered over the streets of the city this afternoon, along with the message: “Didn’t get the job? Find one that suits you.
After Sunak lost to Liz Truss, Sunak’s fiercest challenger, who finished the competition with 56% of the vote, at No. 10, the cunning marketing technique wasted no time in adding insult to injury.
The harsh infighting that plagued their bid to become Prime Minister, which focused mostly on the economy and often took place on live television, made the former Chancellor’s loss all the more heartbreaking.
However, this is not the first time that CV Library has targeted senior members of the Tory party.
Boris Johnson ran afoul of the business’ clever marketing team in July when the departing prime minister, who left after a scandal-filled tenure at No. 10, was shown with the words: “Resigned today? Find a new position that suits your needs.
CV Library’s founder and CEO, Lee Biggins, said that his business often engages in reactive advertising campaigns that are “closely tied to our primary objective of leading the UK’s job search.”
Biggins said, “We’re here for Liz Truss if she ever needs us, and we’re here for Rishi Sunak if he needs us to assist him find his next job.”
Above all, in these trying times for everyone, it’s wonderful to just have the chance to make others smile.
As soon as she was named the winner of the leadership contest today, Truss snubbed Sunak, which set back her efforts to unify the fractured Conservative Party.
At the announcement, the two were seated close to one another, but there was a vacant seat between them.
The Foreign Secretary then blanked her opponent as she stepped onto the platform to accept the praise after being declared the victor with 57% of the vote.
After the news, Sunak said on Twitter, “Thank you to everyone who voted for me in this campaign.
I’ve maintained that the Conservatives are a single family throughout.
“It’s right we now come together behind Liz Truss as she leads the nation through trying times,”
Reduced inflation before taxes was Sunak’s main campaign issue. He called the strategy of the ultimate victor to lower taxes initially a “economic illusion.”
In response, Truss’s fans dubbed the very wealthy ex-chancellor a “socialist” because of his history of raising taxes to help pay for the Covid catastrophe.
After beating Mr. Sunak, Truss pledged to be “bold” in reducing taxes and boosting the economy.
With the backing of 81,326 party members to Mr. Sunak’s 60,399, she defeated the former chancellor’s challenge and now leads a nation that is experiencing a cost-of-living crisis.
With the backing of 81,326 party members to Mr. Sunak’s 60,399, she defeated the former chancellor’s challenge and now leads a nation that is experiencing a cost-of-living crisis.
In a flashy ceremony at the QE2 Centre in Westminster, 1922 committee head Sir Graham Brady delivered the close-to-expected outcome of 57% to 43%.
Being the next head of the “largest political party on Earth,” according to Truss, is a “honour.” I am aware that the British people share our ideals, she remarked.
“I ran for office as a Conservative, and I’ll rule as a Conservative,” I’ll present a daring plan to reduce taxes and expand our economy.
We’ll deliver a huge win for the Conservative Party in 2024, she continued.
Truss will join Theresa May and Mrs. Thatcher as the third female leader of the nation to be chosen by the queen during her reign.
The 47-year-old woman has made an effort to position herself as the tax-cutting successor to the Iron Lady, who served as president from 1979 to 1990.
As Foreign Secretary, Truss played the Tories’ grande dame in a number of photo ops, wearing military garb and seated on a tank in one that was reminiscent of a photograph of Mrs. Thatcher in a tank in West Germany in 1986.
Sunak is among the opponents who have dubbed her policies as the antithesis of Thatcherism since they are unable to address the cost-of-living situation, which is fast becoming worse.