A nursing school chain in the U.K. called Bright Horizons caused outrage among parents after it issued a handbook urging parents to avoid calling their daughters “pretty” or “princess.”
The handbook was described by the British media as “woke” and advised parents to steer clear of gendered language.
Parents were also urged to “eliminate gender-based references to your child, such as ‘princess’ or ‘tomboy’ or phrases such as, ‘Young ladies don’t behave that way.’”
The guide goes on to advise parents to be aware of gendered language that their family could come across and to fill their homes with “books, toys, and decor that do not conform to specific gender roles.”
A mother from Kent, who spoke anonymously, criticized the handbook for dictating to parents the provider’s own political views on how to raise their children.
Bright Horizons operates hundreds of nurseries and preschools across Britain and is one of the largest nursery school providers in the U.K.
Former U.K. Education Minister Sir John Hayes described the guide as “daft advice.”
He urged people to let children be children and treasure their innocence, and stop preaching to them.
However, a spokesperson for Bright Horizons described the guide as a way to help parents raise daughters to become “confident leaders.”
The spokesperson also stated that it is every parent’s personal choice about when, where, and from whom to seek guidance, and the handbook was just a suggestion for parents seeking ideas for empowering their daughters to grow into strong, confident leaders, free from potentially harmful gender stereotypes.
Overall, Bright Horizons’ handbook advising parents to avoid gendered language and not to call their daughters “pretty” or “princess” has caused an uproar among parents in the U.K.
However, the school chain defended its position, stating that it aims to help parents raise confident leaders
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