At the 23rd Handicrafts Export Awards, sponsored by the Export Promotion Council for Handicrafts (EPCH), in New Delhi, NR Group, the producer of Cycle Pure Agarbathi, wins the Top Exports Award for Agarbathi as a handicraft for two years in a row.
Honorable Union Minister for Commerce and Industry, Shri Piyush Goyal, as well as Honorable Union Minister of State for Textiles and Railways, Smt. Darshana Vikram Jardosh, and Shri Upendra Prasad Singh, IAS, Secretary, Ministry of Textiles, Government of India, graced the award ceremony.
The two prizes were given to the NR group by the leaders in recognition of their sustained and outstanding success in the field. On behalf of the company, Mr. Selva Kumar, Vice President Exports, acknowledged the prise.
Mr. Selva Kumar of Cycle Pure Agarbathi received the award from Mr. Piyush Goyal.
He expressed his happiness at this uncommon acknowledgement.
Cycle Pure Agarbathi’s managing director, Mr. Arjun Ranga, states: “It is an honour for us at NR Group to accept this accolade.
This honour is proof of the effort we all put into creating our products.
We feel grateful and inspired to improve every day.
We are appreciative of all the artists who supported us and enabled us to win this honour.
This industry is attractive and has the potential for tremendous growth thanks to their work and dedication.
“The event was attended by leading corporate personalities from several handcraft industries, and awards were given out in a number of categories.
India’s image as a reliable supplier of high-quality hand-crafted goods is helped by the Export Promotion Council for Handicrafts (EPCH), a prominent organisation for exporting handicrafts.
Additionally, it guarantees that various actions will be made in an effort to adhere to international standards and requirements.
The NRRS Shri N. Ranga Rao established the NRRS in Mysuru in 1948. Shri. Ranga Rao, a great visionary and philanthropist, invented the well-known Cycle Pure agarbathi, which is now the most popular incense stick brand in the world.
From a homegrown firm, NRRS has grown into a prosperous conglomerate with a recognised presence both in India and beyond.
The Group has expanded into a number of commercial sectors, including functional air care goods (such as the room and automobile fresheners sold under the Lia brand), wellness home fragrance goods (under the Ripple Fragrances brand), floral extracts (NESSO), and Rangsons Technologies.
As it also produces parts for military helicopters, it is currently a true agarbathi to the aerospace giant.
Through its charitable arm, the “NR Foundation,” the organisation has made a significant commitment to fulfilling its social obligations. The Ranga family’s third generation currently oversees NRRS.