MultiChoice Nigeria Reveals Total Cost of Hosting Reality Show BBNaija
Entertainment

MultiChoice Nigeria Reveals Total Cost of Hosting Reality Show BBNaija

MultiChoice Nigeria Reveals N5.5 Billion Investment for BBNaija All-Stars Season

MultiChoice Nigeria, the organizers of the BBNaija Reality Show, have disclosed that the recently concluded All-Stars season incurred an investment cost of a staggering N5.5 billion.

This revelation was made during the winner’s prize presentation ceremony held in Lagos. The season’s champion, Ilebaye, was awarded the grand prize of N120 million during this event.

Busola Tejumola, the Executive Head of Content and West Africa Channels at MultiChoice Nigeria, provided insight into the financial commitment required to produce the reality show.

The All-Stars season, which featured former fan-favorite contestants, was recognized as one of the most extravagant seasons to date, featuring elaborate sets, high production values, and a star-studded lineup.

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Additionally, Tejumola shared that the season garnered a record-breaking 1.53 billion votes from viewers across all available voting channels.

The N120 million grand prize was presented to Ilebaye, a 22-year-old model from Kogi State, who emerged as the victor of the All-Stars season. She secured her victory with 30.08% of the total votes, surpassing her formidable competitors.

Mercy Eke, the previous winner of a Big Brother Naija season, secured the second place with 23.48% of the votes, followed closely by CeeC, who garnered 23.41% of the votes, securing the third position.

Adekunle, with 12.61% of the votes, claimed the fourth spot, while Pere and Cross secured the fifth and sixth positions with 5.82% and 4.60% of the votes, respectively.

The grand prize presentation ceremony marked a moment of celebration as Ilebaye received her reward from the organizers on Tuesday, October 3, 2023.

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