Kay Yarms, a well-known beauty and lifestyle blogger, has announced the launch of her new wig line, Saxx Beauty.
The influencer, who is known for her makeup looks and opulent lifestyle, has embarked on a new business venture.
Miss Yarms shared the first set of wigs that will be available for pre-order on Instagram.
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A post shared by S A X X B E A U T Y (@saxxbeauty)
For the past few years, the influencer has demonstrated the power of social media and how it can benefit brands in South Africa.
On the other hand, numerous Twitter users have expressed their admiration for the influencer, despite the fact that they are clearly not the target market.
@Phililemthebu says, “Kay Yarm’s following is predominantly ordinary SAn girls who are still making their way up, hence the influence she had with affordable products like Dawn, Colgate, Revlon. Personally, I feel she would have made a killing if she included a range of wigs that cater for that market.”
Kay Yarm’s fan base consists primarily of average South African females who are still working their way up, which explains her popularity with low-cost brands such as Dawn, Colgate, and Revlon. Personally, I believe she would have done much better if she had added a line of wigs that catered to that demographic.
The way I was excited for this . Clearly we are not the target guys let’s rest tuu. Kay Yarms #KayYarms pic.twitter.com/wiNX6Ai4FI
— Nella Rhali (@NellaRhali) June 1, 2022