Since Olaplex went viral and became the product of choice for hair professionals and healthy-hair enthusiasts, a number of knockoffs have come on the market.
From QR codes to unmarked bottles, experts have cautioned shoppers on how to distinguish between authentic and counterfeit luxury hair products.
The Olaplex range, priced between £24 and £80, consists of shampoos, conditioners, and treatments that claim to mend broken connections and revitalize hair safely.
Olaplex has cautioned consumers not to purchase counterfeit versions of its products owing to potential safety and quality risks.
Olaplex guarantees on the safety of its shampoos and conditioners for daily usage. Several of the brand’s most rigorous treatments are not intended to be used daily, but rather as an additional treatment once or twice per week. The No. 0 Intense Bond Building Treatment, a spray that coats the hair with a patented bond-building ingredient, should be used to dry hair no more than a few times each week.
The No. 9 hair serum and the No. 6 Bond Smoother leave-in treatments, on the other hand, can be applied every time after shampooing and conditioning “to give your hair every last dose of definition and smoothness.” Similar to the smoothing oil, the bonding oil is applied as the final stage.
The No. 3 pre-shampoo treatment, which can be used up to three times per week, is perhaps the most controversial product in the brand’s collection. The treatment has a large number of negative web reviews intermingled with numerous claims that it improved hair quality or has become a “holy grail” product.
With its unique component Bis-Aminopropyl Diglycol Dimaleate, the line is designed to rebuild the broken disulfide bonds important for the strength of the hair fiber.
These connections are primarily responsible for the strength and fragility of our hair. The quantity of disulfide bonds in hair influences its curliness; the more bonds, the curlier the hair.
The business recommends using the No. 3 product one to two times a week, whereas the shampoos and conditioners can be used as frequently as daily.
According to the brand, the absence of a QR code is a major indicator of a fake.
On its website, it boasts, “All of our consumer products feature QR codes on the bottom back side.” If a QR code is missing, scraped off, or altered in any way, the product may be counterfeit, expired, or diluted.
In the meantime, the haircare firm has advised its clients not to purchase sample bottles or goods with handwritten labels, as these are not authentic.
It stated, “Our bottles are as shown and we have no other packaging.”
Grace Poston-Miles, a hair specialist who owns the Grace Hair + Beauty boutique in Chichester, West Sussex, and counts models and influencers among her clientele, told MailOnline that paying attention to where you buy might help you obtain the genuine article.
She stated, “Always purchasing from a salon as opposed to online can guarantee a genuine product.”
Consumers should also be aware of the product’s consistency, as counterfeits may be diluted.
Grace, when asked if she would recommend the haircare brand to clients, stated, “I would recommend Olaplex to everyone, but especially those who are concerned about the condition of their hair or who use a lot of bleach/color/heat, as it helps to rebuild the hair’s internal structure.”
It comes after the business’s CEO, Jue Wong, vigorously defended the brand on Instagram last night in response to a $75,000 U.S. lawsuit.
The case, which was filed in California, claims that Olaplex products caused baldness and blisters in over a dozen consumers.
The legal action also asserts that the company, which gained notoriety for promising to “bond-build” damaged hair, made deceptive statements about the performance of its products and concealed the fact that its formula contained potentially hazardous chemicals.
In recent years, however, celebrities, YouTubers, and influencers such as Kim Kardashian have praised the product.
On TikTok and Instagram, where ‘de-influencers’ including reality television actress-turned-beauty influencer and entrepreneur Kristin Cavallari have cautioned followers to avoid the Olaplex product line, a mountain of controversy has been developing.
The brand has requested that users purchase its products from one of three authorized locations: an authorized professional salon, the Olaplex website, or authorized shops.
On its website, it states: ‘Olaplex does not let its goods to be distributed outside of its authorized distribution channels and takes action when it learns such sales have taken place.
“In our industry, diversion is a widespread concern. When unscrupulous salons and businesses sell product to unapproved retailers or customers, the industry as a whole suffers.
We preserve our goods by employing only the finest materials and by patenting our technology worldwide. Olaplex also believes in customer protection.
»How to recognize fake Olaplex from QR codes to unmarked bottles«
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