David Dimbleby argues swiftly defending a company’s brand might cost it
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David Dimbleby argues swiftly defending a company’s brand might cost it


Veteran BBC presenter David Dimbleby has said that the organization’s haste to respond to criticism may cause it to harm its own image.

The former Question Time anchor said that the channel is “obsessed” with the want to be believed and that when criticised, its first response is to “fight back.”

The 83-year-old Mr. Dimbleby made the comments in Days That Shook The BBC, a new three-part documentary exploring some of the broadcaster’s most trying times.

It examines the greatest BBC scandals in recent memory, such as the Jimmy Savile incident and Russell Brand and Jonathan Ross hoax phone calls.

“The BBC is preoccupied with this concept of trust, that it has to be trusted,” Mr. Dimbleby added.

And the BBC often gets into difficulty because it fights back as a first response.

And it’s a problem because if you start out doing that, it usually takes some time before you realise anything is wrong, by which point the harm to your reputation has already been done.


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