…By Joseph Benjamin for TDPel Media.
The Africa Magic Viewers’ Choice Awards (AMVCA) is an eagerly anticipated event each year for filmmakers, actors, and actresses in Nigeria and across West Africa.
Known as the most prestigious award show in the region, it aims to celebrate talent, hard work, and creativity within the movie industry.
However, in recent years, the AMVCA has faced criticism and dwindling interest due to perceived credibility issues.
Controversies and Criticisms:
Many individuals within the movie industry have expressed their dissatisfaction with the award ceremony, claiming it lacks credibility.
The past editions of the show have been mired in controversies, including the exclusion of certain movies, actors, and perceived “fake” or “undeserving” winners.
Notably, Nollywood actors from the eastern part of Nigeria, known as the “Asabahood” or African Magic Epic, have frequently voiced their disappointment at being overlooked by the awards.
Some fans have criticized the AMVCA, alleging that it has devolved into a popularity contest where the most well-known actor or actress in a category automatically wins the award.
Examples include actor Kunle Remi, who received praise for his performance in the movie “Anikulapo” but failed to secure any nominations, and Yoruba actor Ibrahim Chatta, whose outstanding performance in the movie “Agbeshinkole” went unrecognized in the Best Supporting Actor in Drama category.
Questionable Winners:
The AMVCA has faced backlash for its choice of winners in certain categories.
For instance, actress Osas Ighodaro won the Best Actress in Drama (Movie/TV series) award, beating out strong contenders like Bimbo Ademoye, Ini Edo, Queen Nwokoye, Nse Ikpe-Etim, and Ini Dima-Okojie.
Similarly, former Big Brother Naija star turned actor Tobi Bakre won Best Actor in a Drama, which stirred controversy as many movie lovers and Nollywood stars deemed these winners as undeserving.
Insights from Jide Kosoko:
In an exclusive interview, veteran Nollywood actor Jide Kosoko acknowledged that controversies are inevitable in awards ceremonies because judging artwork is a challenging task.
He emphasized that the AMVCA is a viewers’ choice award, and the winners are determined by movie enthusiasts who vote for their preferred actors and actresses.
Kosoko also pointed out that omissions could occur if filmmakers fail to submit their films for consideration, absolving the organizers of any blame.
Looking Ahead:
Kosoko believes that despite the controversies, the Nigerian movie industry is gradually gaining recognition and predicts that more awards and recognition will emerge, similar to those in the Western world.
He emphasizes the importance of acknowledging the contributions of industry members and not getting caught up in controversy.
Conclusion:
The AMVCA, once highly regarded, has been plagued by controversies and criticisms, leading to decreased interest from industry professionals and fans alike.
The issues surrounding the award show include perceived lack of credibility, exclusion of deserving movies and actors, and the selection of winners deemed questionable.
As the Nigerian movie industry continues to evolve, it is hoped that future awards and recognition will be met with less controversy and greater appreciation for the diverse talent within the industry.