The fragrance company attended the international expo in Jordan with Home Care sustainable solutions, air fresheners, and high-performing and cost-effective fragrance delivery systems.
Eurofragance was attending the fair for the second time.
The corporation continues to grow its Home Care division throughout the region.
Eurofragance, a major worldwide fragrance company, displayed its latest Home Care innovations at DETEX, the Middle East’s largest detergent trade show, which took place in Amman, Jordan, from May 22 to 24.
Eurofragance at DETEX
Eurofragance, based in Barcelona, has been active in the Middle East for 31 years, and took advantage of the global gathering of Home Care and Fabric Care professionals to demonstrate its delivery methods, air fresheners, and malodor control technology.
Antoine de Riedmatten, Global Business Unit Director, Fine Fragrance and General Manager IMEA, operating from Dubai, says, “Our latest innovations represent a significant progress in fragrance encapsulation and position Eurofragance squarely on the fragrance technology front.”
Eurofragance capsules are primarily intended for usage in the fabric care area. Because they’re packed with finely compacted scents, they give exceptional performance at a low cost when it’s most needed. EuroCaps-P20 has been shown to release scent on laundry for up to 90 days after washing. Eurocaps-P20 are also biodegradable and already meet the strictest forthcoming criteria. Another significant advantage of these capsules is their exceptional simplicity of formulation, particularly with softer bases.
Eurofragance’s in-house technological expertise create malodor-counteracting technologies that either diminish or eradicate foul odors at their source. The business demonstrated their low-cost, simple-to-use technology that eliminates odors associated with tobacco use, making it perfect for products in the Air Care (aerosol format), Fabric Care (spray format), and even Hair Care categories (sprays and conditioner). Eurofragance also demonstrated its game-changing scent technology, which reacts with bad odors at their source to stop them in their tracks. The brand offers a simple, yet scientifically complex, way to cleanse the hands of culinary scents like fish, garlic, and onion, and is available in liquid soap, bar soap, and even dishwashing solutions.
The new multinational also highlighted its competence in the air freshener industry, emphasizing water-based fresheners as well as environmentally friendly pumps and sprays. Eurofragance is a renowned developer of bakhoor fragrances for the local market, both traditional and updated with a modern touch.
Olegario Monegal, Global Business Unit Director, Home and Personal Care says, “Our sustainable and user-friendly innovations are game changers. We offer real, straightforward solutions to the industry, which consumers love. While this is our second time at DETEX, we have been growing our business in the region since 1990. Since that time, we have become a regional powerhouse in the fragrance and Home Care categories. We look forward to keep meeting old partners and new ones in Jordan and in the Middle East region, and taking the time to explain how our different perfumes and technologies will help manufacturers support various consumer benefits, ranging from hygiene, care, freshness and more.”
Eurofragance’s participation at the fair was an opportunity to present their fragrance technologies and straightforward product solutions in the Home Care category.