…Researched and contributed by Lola Smith.
Unibrow Model Sophia Hadjipanteli is fronting lingerie and sexual wellness brand, Playful Promises’, new “Beauty is Trendless” collection, promoting self-love, natural beauty, and female empowerment.
Playful Promises, which sells bras in up to 80 sizes, is challenging traditional beauty standards with the campaign, inspired by renaissance paintings which realistically depict female bodies.
The company encourages women to take control of their narrative and use lingerie as a symbol of empowerment.
Founder of the #unibrowmovement, Sophia, proudly sports a unibrow to represent her heritage and culture, starting a body positive movement that showcases how beauty cannot be defined by trends or societal expectations.
Sophia’s collaboration with the lingerie brand is intended to celebrate all women’s uniqueness, aiming to show that every woman can look amazing in lingerie.
The new edit includes a selection of lingerie and nightwear, featuring lush embroidery, velvets, and textures, with confidence and comfort in mind.
With this new campaign, Playful Promises encourages women to use lingerie as a tool to assert control over their bodies and express their sexuality, transforming past narratives.
Sophia commented on the collaboration with Playful Promises on Instagram, expressing her excitement about her first edit with the brand and sharing her favourite pieces from the collection.
The campaign aims to promote that beauty is trendless, and the brand encourages women to embrace their uniqueness fully.
Playful Promises is rejecting societal expectations with its mission to empower women, and it is working to challenge traditional images of body types promoted today.
The company’s latest collection with Sophia and the #unibrowmovement emphasizes that true beauty comes from within.
The collaboration with Sophia shows that it is possible to reject traditional beauty standards and promote self-love and natural beauty, giving women the opportunity to take control of their narrative and embrace their uniqueness.
Commentary:
This campaign is an important reminder of the need to embrace and celebrate diversity in fashion and society.
Sophia’s participation as a beauty activist and model who promotes body positivity is a significant step in encouraging more representation of unique body types and cultural diversity in the fashion industry.
The campaign challenges traditional beauty standards by emphasizing the importance of self-love and natural beauty.
The company’s message of empowerment through lingerie and the promotion of female control and expression is especially relevant in today’s society.
The collaboration between Playful Promises and Sophia is an excellent example of how brands can partner with activists and influencers to promote diversity and body positivity.