…By Judah Olanisebee for TDPel Media.
Wizkid Expresses Dislike for Music Promotion and Press Releases
In a recently surfaced video from 2021, Afrobeats star Wizkid revealed his aversion to music promotion and all things related to press releases.
He confidently shared that he has recorded some of his biggest hit tracks, such as “Ojuelegba” and “Holla at Your Boy,” while comfortably seated in the studio.
Understanding the Audience’s Desires
Wizkid explained that he doesn’t feel the need to heavily promote his music because he has a deep understanding of what his audience wants, and he delivers precisely that.
He believes that his knowledge of their preferences allows him to create music that resonates with them naturally.
Preferring a Relaxed Approach
Known as the “most awarded African artiste,” Wizkid emphasized that he is not one to embrace stress but instead prefers to chill and take things easy.
He expressed his love for relaxation and having fun in his creative process.
Aversion to Promotion and Press
During the video, Wizkid openly admitted his dislike for promotional activities and press engagements.
He expressed a genuine aversion to participating in promotional events and conducting press releases, considering them to be aspects of his career that he finds challenging and unenjoyable.
However, he acknowledged his strong connection with his audience, stating that he understands their desires and preferences.
The video showcases Wizkid’s laid-back approach to his music and his confidence in delivering what his fans crave.
He exudes a sense of ease and enjoyment in his creative process while expressing his disinterest in the more conventional aspects of music promotion and press engagements.