…By Lola Smith for TDPel Media.
Tesco has cut the prices of its own-brand bread and butter, following in the footsteps of Sainsbury’s.
The supermarket giant has lowered the price of its popular Tesco Toastie white bread from 85p to 75p, as well as reducing 10p from the price of its own-brand white, wholemeal medium, and wholemeal thick 800g bread.
The price of Tesco’s own-brand 250g blocks of salted and unsalted butter has also fallen from £1.99 to £1.89.
However, prices may vary in Tesco’s Express stores.
Tesco group chief product officer Ashwin Prasad stated that the company would continue to work closely with its suppliers to manage any further volatility.
Prasad also expressed pleasure in being able to pass on price reductions and help with everyday essentials like bread and butter.
Sainsbury’s also cut the price of some of its lines of bread and butter in response to falling commodity prices, lowering the price of its own-brand 250g salted and unsalted butter by 5% to £1.89 and cutting the price of its 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick, and Toastie White loaves of bread by 11% to 75p.
The cuts come as grocery inflation rose by more than 19% in March compared with a year ago, with energy and supply chain costs passed on to shoppers.
The cuts by Sainsbury’s and Tesco come after they recently lowered the price of milk by at least 5p, as did Aldi, Lidl, and Asda.
Analysis and Commentary
This news update highlights the price cuts by Tesco and Sainsbury’s of their own-brand bread and butter.
It indicates that grocery inflation has surged by more than 19% in March compared to a year ago, with energy and supply chain costs passed on to shoppers.
The cuts come as welcome news to families looking to save money and budget carefully, especially given the current economic climate.
The price cuts are likely a response to falling commodity prices, with Sainsbury’s citing this as a reason for its own reductions.
Tesco has expressed pleasure in being able to pass on price reductions to its customers and help with everyday essentials like bread and butter.
This is a positive step by both companies, as it helps to ease the burden on consumers struggling with the rising cost of living.
It’s worth noting that prices may vary in Tesco’s Express stores, which means customers may not always be able to find the same deals in every location.
Nonetheless, these price cuts are a promising development and could provide relief to many households.
With other supermarkets such as Aldi, Lidl, and Asda also lowering the price of milk, it seems that the grocery industry is responding to the economic challenges faced by consumers.