Ephemeral Tattoo, a company that sells tattoos that were meant to disappear within nine to 15 months, has come under fire as some customers have reported that their tattoos did not fade as expected.
Launched in 2021, the company claims to offer the world’s first and only ‘real’ tattoo that doesn’t require a commitment for life. The company claims to have performed 10,000 tattoos but some people have come forward to report that their tattoos did not fade as they had hoped.
Those disgruntled customers have got together on various social media platforms, including TikTok and Reddit, and articles in the San Francisco Chronicle and New York Times have shared their stories.
Earlier this month, as the company continued to come under attack, CEO Jeff Liu published a public letter clarifying that their tattoos may last longer than a year or 15 months but assured customers they would eventually fade entirely.
Liu said that chemical engineers working for the company were constantly revising its ink formulation to result in faster fading. He also told the New York Times that ‘a vast majority of our customers are very happy with their tattoos and their fade.’
Ephemeral marketing materials uploaded to its website in February 2021 used the tagline: ‘Finally, a tattoo without regrets. Meet ephemeral, ink that lasts a year.’ Buried lower down in the page, they wrote: ‘Ephemeral ink consists of particles designed to shrink over time, allowing your body to release them naturally over 9-15 months.’
Some customers have taken to social media to share images of their tattoos that are still clearly visible beyond the expected time frame. Although it may be no consolation for those who got their tattoos back in 2021, Liu assured customers that the company is constantly working to improve the formulation of its ink and increase tattoo ink transfer to the skin, leading to shortened healing times.
»Temporary tattoo firm in hot waters as the tattoos appear to last longer than promised«
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