Ofcom is to study the rules which govern the ‘frequency and length’ of advertising on broadcast TV
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Ofcom is to study the rules which govern the ‘frequency and length’ of advertising on broadcast TV

As the media regulator considers whether to amend the laws governing television advertising, fans of TV programs may be forced to endure dozens more commercials.

It has been revealed that Ofcom will investigate the regulations governing the “frequency and length” of broadcast TV advertising.

It is anticipated that the organization will decide whether to allow broadcasters to show advertising for a longer period of time each day.

The media watchdog will also consider whether to permit more product placement, which involves inserting products into shows like comedies and dramas.

The proposal has raised concerns that the UK would adopt a television advertising system similar to that in the US, which is infamous for its continuous commercial breaks during episodes and its promotion of items within shows.

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