Kmart is expanding its popular Anko home-brand product range globally through wholesale partnerships with international retailers.
Kmart Group’s managing director, Ian Bailey, believes this approach is the best way for the retailer to enter the global market rather than setting up physical stores.
The retailer has already partnered with retailers in Canada and is in talks with Europe, Africa, Asia, and the US about selling Anko products in their stores. Kmart has gained popularity through social media platforms such as Instagram and TikTok, where enthusiastic shoppers share their favourite picks and styling ideas. The brand’s official Instagram account has 1.2 million followers.
Despite cost-of-living pressures, department stores have remained resilient, with turnover up 8.8% between December 2022 and January 2023, according to the Australian Bureau of Statistics.
Bailey said that lower-income customers will struggle during this period, and the brand is focused on providing value for them.
However, he added that middle- and higher-income customers would also choose to shop in Kmart more often.
Bailey believes that Kmart’s budget homewares range is globally competitive in quality, style, and price.
He said that the company is taking a pragmatic approach to the international opportunity and is confident that the Anko range will capture shoppers beyond Australia.
»Kmart is expanding its popular Anko home-brand product«
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