Holly Willoughby is gearing up for the National Television Awards (NTAs) despite her notable absence from the shortlist for the Best Presenter award for the second consecutive year.
In a show of solidarity, she is determined to support ITV’s “This Morning” in defending its title as the Best Daytime Show and her co-host, Alison Hammond, who secured a nomination for Best Presenter.
Holly’s return to the show following an eight-week summer break garnered mixed reviews, and this year’s NTAs are particularly significant due to last year’s controversies, which included her and Phillip Schofield’s queue-skipping incident during the event.
NTAs and Holly’s Absence from the Best Presenter Shortlist
Holly Willoughby, aged 42, finds herself without a nomination for Best Presenter at the NTAs for the second year running.
This marks a change from the past, where she and Phillip Schofield were regular nominees in this category.
The absence of her nomination follows the turbulence of the past year, including Schofield’s resignation after admitting to an “unwise but not illegal” affair and allegations of a “toxic” work environment on the show.
Alison Hammond’s Nomination and the End of Ant and Dec’s Streak
Alison Hammond, Holly’s co-host, has been nominated for the Best Presenter award and stands a good chance of ending Ant and Dec’s 21-year winning streak in this category.
The competition also includes Martin Lewis, who is another host of “This Morning.”
While Holly and Phillip Schofield were initially longlisted for the Best TV Presenter prize, only Alison and Martin made it to the shortlist.
Last year’s incident at the NTAs, where Holly and Phillip faced boos for appearing to skip the queue, remains fresh in memory.
This Morning’s Chances and Competition
“This Morning,” the ITV morning program, has been consistently successful in the daytime category in recent years.
However, it faces competition from shows like “The Chase,” “Loose Women,” and “The Repair Shop” at this year’s NTAs.
The ceremony is set to take place at The O2 in London.
Holly’s Show of Support and Lunar Phases
Holly used her lifestyle brand Wylde Moon’s blog to encourage readers to vote for Alison Hammond ahead of the NTAs.
She expressed her excitement about being back on the “This Morning” sofa after the summer break and highlighted the significance of September’s lunar phase for shedding negativity and embracing new beginnings.
Reactions to Holly’s Return on “This Morning”
Holly’s return to “This Morning” was marked by a musical opening, which received mixed reviews from viewers.
Some labeled it “peak cringe” and criticized the forced enthusiasm, while others defended Holly and expressed their delight at her return.
The show faces challenges in regaining its pre-scandal appeal and winning back viewers.
Body Language Analysis
A body language expert noted that Holly appeared “unsure” during her first show back, displaying signs of impatience and nervousness.
Additionally, her body language suggested that she found Alison Hammond’s presence “overpowering.” In contrast, Alison came across as confident and supportive of Holly.
Conclusion
Holly Willoughby’s absence from the Best Presenter shortlist at the NTAs marks a significant change in her award history.
Despite this, she is determined to support “This Morning” and her co-host, Alison Hammond, as they face tough competition and aim to defend their titles.
The show’s challenges in the wake of controversies and changes are evident, and it remains to be seen how it will fare at the prestigious awards ceremony.
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