George at Asda, the popular retail brand, has recently announced a groundbreaking partnership with TV presenter and interior enthusiast Stacey Solomon.
With an impressive Instagram following of 5.7 million users, Stacey shares her valuable insights and tips on managing a bustling household with her husband Joe Swash and their five children.
A New Homeware Range
This collaboration between George at Asda and Stacey Solomon introduces an exclusive homeware collection called ‘At Home with Stacey Solomon Exclusively for George Home.’
The creative journey behind this collection spanned over a year, resulting in a diverse array of over 200 items designed by Stacey herself.
The range encompasses products for every corner of the home, spanning categories such as bath, bed, dining, living, and accessories.
Personal Style and Inspiration
Stacey’s distinct personal style, renowned for its innovative homeware hacks and efficient storage solutions, shines through in every piece of the collection.
Drawing inspiration from her own living spaces, the designs are a true reflection of her aesthetic.
Intriguingly, Stacey has incorporated slogans and dog motifs, a nod to her own canine companions, Peanut and Teddy.
Seasonal Refresh and Halloween Allure
The collection is designed to evolve with the seasons, beginning with an initial launch featuring autumnal accessories.
Notably, the autumn lineup includes fabric and rattan pumpkins, along with ceramic ghost ornaments that capture the spirit of Halloween.
Stacey’s Enthusiasm
Stacey Solomon expressed her boundless excitement about the collaboration, emphasizing her lifelong passion for interiors and her admiration for George at Asda’s commitment to delivering quality at an affordable price point.
She shared her journey of crafting each piece, infusing them with her personal touch.
Stacey’s creations range from the olive leaf motif inspired by the surroundings of Pickle Cottage, her residence, to her beloved canine companions’ patterns.
Shared Vision
Liz Evans, Chief Commercial Officer George & GM, echoed the excitement about the partnership, highlighting how Stacey’s style deeply resonates with customers.
The collaboration resulted in a range that boasts affordability without compromising on quality.
This collection marks the start of a promising partnership, with plans to continually refine and expand the range in the years to come.
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