This tune is an absolute sensation.
Burger King has inadvertently created a fad with its new Whopper marketing song, which continues to broadcast during NFL game commercial breaks and gets stuck in the brains of spectators.
The 30-second advertisement, which was uploaded to YouTube after airing many times during the current season, describes the various ways in which consumers can “have it their way,” per Burger King’s long-standing slogan.
The repetitive but catchy song lyrics include, “Whopper, whopper, whopper, whopper, Jr., double, triple whopper.”
Now, the viral advertisement has sparked a flurry of memes, parodies, and remixes on the internet, eliciting diverse emotions from admirers and detractors.
Burger King has been contacted by The Post for comment.
The fast food restaurant operator also generated a similarly memorable offshoot for its royal crispy chicken sandwich by repeatedly using the word “chicken.” A full version of the song, which is also spoken in a monotone voice and combines the Whopper and the royal crispy chicken sandwich, was posted on TikTok and has approximately 2 million views.
“Mother said, ‘What are you listening to?’ “I said, ‘whopper whopper whopper,’” a user joked.
“The greatest song ever,” remarked a third.
The 30-second advertisement describes the various customization options available to buyers.
Burger King
“Bro, this is the best fast food chain promotion because they truly put effort into these lyrics. It’s bizarre and extremely catchy, said a third person.
“This is precisely what BK hoped would occur with their advertisement, and we all fell for it,” claimed a fourth person.
“I did not sing the Burger King advertisement. Thank you,” Richardson tweeted.
The song, titled “You Rule” by the ad agency O’Keefe Reinhard & Paul, is a derivation of the original 1970s “Have it Your Way” advertisement, according to QSR magazine, which reported the fast food chain spent $400 million rebranding.
The song is a parody of the original “Have it Your Way” advertisement from the 1970s.
“Advertising is most relevant to individuals when it focuses on them rather than the brand. “This is what we love about ‘You Rule,’” said OKRP’s Tom O’Keefe. It pulls people in with an approach that acknowledges their world, rather than simply selling them products.
“We give them permission to feel like winners, using Burger King as a small reward to brighten their day.”
“*Rihanna descends from the sky* *lands on the Super Bowl halftime stage* *grabs the microphone and looks into the camera* ‘whopper whopper whopper whopper’,” a fan tweeted.
“Burger King’s marketing team is working on the Whopper song,” tweeted a second user alongside a meme depicting Jane Lynch from “Glee.”
However, some appeared to find the music annoying.
“Raise your hand if that Burger King Whopper commercial has personally victimized you,” said one person.
“Even my 7-year-old son cannot tolerate these annoying adverts. Before I did, he despised them,” stated another.
A third individual claimed, “I am starting a movement to boycott Burger King until they pull the Whopper commercial from the air.”
Burger King was determined to keep the tune in your brain despite conflicting reviews.
O’Keefe stated, “Let’s face it, the song is irresistible, whether or not you remember the old jingle.” We hope it will be the song you can’t get out of your head.
»Enticing lyrics of the Burger King Whopper song inspire a viral meme feeding frenzy«