…Researched and contributed by Solomon Thomas.
Carrie Rose, CEO and founder of marketing agency Rise at Seven, decided to sell her house, which she had purchased for £154,000 six years prior.
She had plans to buy a bigger family home and was surprised at the cost of estate agents.
She therefore decided to sell the house herself and save money.
She researched house prices and used TikTok for photography and editing advice.
She created a PDF with a story about her home to advertise it, sharing what she liked about it, such as the parks in the area and friendly neighbours.
Pricing and advertising
To price her house competitively, Carrie looked at other houses on her street and got three separate online valuations, which were all free.
She then discovered that Rightmove, the largest property portal in the UK, charged a fee to advertise on its platform.
Carrie researched “list your house for free” and discovered Strike, an online estate agent that helps people list on Rightmove without paying anything.
Strike also offers a platform for booking viewings and analysing house views and searches.
Carrie found a list of 13 local Facebook communities and shared her PDF on them.
The viewings and the sale
Carrie showed people around her house throughout the day and made sure it smelled nice and was clutter-free.
She also shared her story of why she loved the house.
She advised people to show potential buyers around during the day because a dark house can be uninviting.
Within three weeks, she had three interested parties and accepted an offer for the asking price of £218,000.
Commentary
Carrie Rose’s experience shows that selling a house without an estate agent is possible.
With the help of the internet, it is easier to research house prices and get advice on photography and editing.
Advertising on social media can be an effective way to reach a local audience.
However, not all sellers may have the skills, knowledge, or time to sell their homes on their own.
Estate agents can offer expert advice, take care of legalities, and save sellers time and stress. It is important to weigh the benefits and drawbacks of selling a house without an estate agent before making a decision.
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