In the month of May, users paid a minimum of INR 60 and a maximum of INR 4.2 lakh. ‘Bollywood Lives,’ a newly established content IP, had a total audience of 100K+ in its first episode.
On Bolo Live, celebrities received 7X more engagement than on any other live streaming platform.
Top producers can make up to INR 2 lakh per month, thanks to fan-driven consumer purchases.
Since the beginning of 2022, Bolo Live, India’s fastest-growing, creative economy-driven video live-streaming platform, has seen a stratospheric surge. Over 150,000 streamers have joined the site to begin the process of transforming social capital into monetary gain. Fans open up their emotions, trust, and confidence for their favorite live streamers in the genuine creator economy of live streaming. Top streamers have been reported to earn close to INR 2 lakh per month on the platform, with active creators earning close to INR 28,000. Bolo Live app creators
Bolo Live recently launched a new content IP, ‘Bollywood Lives,’ with some of the top celebrities in the worlds of OTT, television, and Bollywood, including Rhea Chakraborty, Karishma Tanna, Nikki Tamboli, and Sukriti Kakar, with the goal of providing its users with a one-stop entertainment destination. With 100K+ total viewers and 35K+ peak concurrency, the debut episode of ‘Bollywood Lives’ with Rhea Chakraborty garnered a massive response from users. On Bolo Live, the celebs had 7X more engagement than on Instagram Live.
Bolo Live has seen a 10X increase in its unique paying users as it continues to establish a massive creator economy platform out of India, fueled by live video streaming content, social gaming, and creator monetization. In the month of May, the site had 3,75,000 unique paying customers, with a minimum of INR 60 and a high of INR 4.2 lakh per user spending on the platform.
Commenting on the development, Varun Saxena, Founder and CEO Bolo Live said, “Since we pivoted to live streaming in October 2020, user love has been heartening. By looking at our recent growth numbers, it will be fair to say that Indians are acknowledging the potential of live streaming as a key enabler of the creator economy. We are both humbled and excited to pave the way for our next growth by building at the unique intersection of Interactive Entertainment content, Consumer Transactions and Gamification. We look forward to creating more value for both content creators and consumers as we enter our next phase of growth.”