As part of the Trees of Hope initiative, Bridgestone South Africa donated 300 fruit trees to 10 British schools.
The company’s main manufacturing facility is situated here as well.
Two of the schools—Majakaneng Primary School in Madibeng and Seroophata Primary School in Brits—had trees planted by company representatives. Food & Trees for Africa (FTFA) will plant the remaining trees over the next weeks.
A non-profit organisation called FTFA focuses on greening, environmental sustainability, and food security.
Every year, Bridgestone makes a contribution to the communities where we do business.
Manager of consumer operations at Bridgestone Southern Africa is Chantel Baxter.
Together with Food & Trees for Africa (FTFA), we hope to leave a lasting impression and help ensure a brighter future for everyone.
Numerous schoolchildren receive poor nutrition, which is proven to have an adverse effect on performance and intelligence.
We want to support FTFA in making sure that students have access to fruit that is both wholesome and nutritious and that can be distributed to the neighbourhood residents.
Planting trees contributes to the preservation of the environment for future generations in addition to making the environment healthier and more secure in terms of food.
For a healthier, greener environment, the FTFA program’s communal spaces are sustainably planted with trees.
This programme is a success because it informs people about the advantages of trees, reduces carbon emissions, and improves the environment.
The schools were chosen because they were close to the facility, were situated in underdeveloped neighbourhoods, and were frequented by the majority of the workers at the Brits manufacturing.
Trees of Hope aren’t the only thing being planted by Bridgestone South Africa.
Bridgestone Southern Africa gave school supplies, including computers, clothes, and stationery, to British schools in 2021.
The business frequently contributes to charitable causes in Gauteng and the Northwest.
They include activities like the Pink Drive, which raises awareness of, and encourages screening for, illnesses connected to gender.
According to Baxter, “our goal is still to promote civilization.”
This year, in keeping with the Bridgestone Essence Framework’s dedication to the environment, we are emphasising sustainable solutions that lessen climate change, lessen soil erosion, purify the air, and provide communities with comfort and peace of mind.
In response to the ongoing significance of social and environmental challenges, The Bridgestone Group plans to be even more ambitious in its efforts.
This campaign will inform and inspire young South Africans to begin growing their own food in addition to assisting with nutrition and reducing food poverty.
Planting a tree has numerous advantages, according to Baxter. “Not only does it contribute to the environment, fight climate change, and improve the quality of life in your town, but it also sets a positive example for others.
Our objective is to help the creation of a sustainable, healthy society rather than merely producing tyres.