As a lifetime basketball player, Natalie White was accustomed to purchasing new sneakers in the men’s or children’s sections.
But by the time she was a college senior, she recognized how absurd it was that women’s basketball players were required to wear shoes meant for men.
During a 2022 TEDx Talk, White recalled seeing a commercial with four of the top WNBA players holding up sneakers that were not only men’s, but also named after male players. “And I said, ‘We must alter this’”
Therefore, she decided to create her own footwear, and Moolah Kicks was born.
A post by MOOLAH KICKS (@moolahkicks) on Twitter.
Mark Cuban, owner of the Dallas Mavericks and “Shark Tank”-famous investor, has backed White’s company, which he has built into a sneaker-market disrupting brand. Moolah Kicks, which are sold nationwide at DICK’s Sporting Goods, are made to suit women’s feet and minimize the catastrophic leg injuries that disproportionately affect female ballers.
“Natalie has an incredible understanding of what athletes want,” Cuban remarked. “The shoes are attractive, effective, and inexpensive. I am delighted to be her companion.”
The Neovolt Pro, the brand’s most recent release, exemplifies the revolutionary aspect of White’s original concept by extending the playing careers of young women in the sport. With a cushioned midsole that provides extra bounce with each step, secure heel clips and wide, webbed laces that lock the foot in place, and a foam interior that molds to each individual’s unique shape, the shoe is designed to prevent knee and ankle injuries while providing players with the necessary power and flexibility to compete at the highest levels of basketball.
The Neovolt Pro is the latest offering from Moolah Kicks.
Moolah Kicks
Unsurprisingly, the best female basketball players are enthusiastic about White’s novel approach. Seton Hall’s Lauren Park, Mississippi State’s Nyayongah Gony, Baylor’s Aijha Blackwell, Arizona’s Lauren Ware, Ohio State’s Cotie McMahon, Alabama’s Myra Gordon, USC’s Madison Campbell, Kentucky’s Blair Green, North Carolina’s Eva Hodgson, Penn State’s Anna Camden, Villanova’s Kylie Swider, and NC State’s Saniya River
Recent additions to Moolah Kicks’ impressive roster include UConn Huskies player Caroline Ducharme and WNBA point guard Destanni Henderson. Both athletes will wear the cutting-edge sneakers as two of the most prominent brand advocates.
“As an entrepreneur myself, I love that Moolah Kicks is a woman-owned firm committed to producing high-performance basketball shoes for women and girls only,” said Henderson, a 2022 national champion with the South Carolina Gamecocks. “The shoes are the most comfortable footwear I have ever worn, and their quality is undeniable. I am thrilled to join with Moolah Kicks and represent a company in which I believe.”
Destanni Henderson.
Photograph: AP/Terrance Williams
Ducharme continued, “I appreciate that Moolah Kicks is a brand that supports and elevates women’s basketball entirely.” “Having shoes designed exclusively for female feet makes a significant impact. I enjoy playing in them as they are very comfortable.”
Fans may purchase Moolah Kicks, including the new Neovolt Pros, online or at one of more than 450 DICK’s Sporting Goods locations nationwide. The retail price for the four colorways is $125 for black and gold, navy and blue, white and silver, and orange and pink.