TECNO (www.TECNO-Mobile.com) held a global launch event for its new CAMON 19 series at Rockefeller Center in New York City, combining dazzling, floor-to-ceiling skyscraper views, a fully artistic venue, and its spectacular new smartphones.
Around 80 people from all over the world attended, including journalists and editors from technology and lifestyle publications, as well as several top tech influencers. They all had an incredible and unforgettable night.
TECNO held a global product launch event in the United States for the first time on the 65th floor of the iconic Rockefeller Center in a stylish, exclusive space appropriately named Bar SixtyFive.
Not only was the event a watershed moment for TECNO, but it was also the first time Rockefeller Center–which opened in 1934–hosted a mobile phone manufacturer product launch.
This is an appropriate, skyscraping venue for a premium global smartphone brand on the rise.
This launch establishes TECNO’s mid-to-high-end position and demonstrates the company’s commitment to internationalization and premiumization through the integration of fashion and innovative technology.
The Most Stylish Launch in Rockefeller Center’s History – The First in Rockefeller Center’s History
The iconic Rockefeller Center’s launch venue is notable for the large amounts of art present in almost all of its buildings, which is one of New York City’s landmarks.
Rooftop gardens and the Bar SixtyFive will provide guests with 360-degree views of New York City. The launch was also decorated in keeping with the artistic venue, with beautiful lights and well-designed screens.
Both of them contribute to the most stylish smartphone launch ever, TECNO’s “fashion technology image.”
The TECNO CAMON 19 series blends in seamlessly. With its elegant, fashion-forward design, which won the iF Design Award 2022 in April, and several industry-first technologies, such as the new RGBW camera sensor + glass co-developed with Samsung, the TECNO CAMON 19 series wowed attendees with its brilliant portrait photography in challenging low-light and nighttime conditions, as well as its industry-leading design.
The fashionable phone complements the iconic venue in terms of artistic design and fashion.
It’s worth noting that the event was held in a chic New-York cocktail style, creating a relaxed atmosphere for guests to enjoy sizzle videos and listen to TECNO executives’ presentations.
The Most Global and Diverse Smartphone Launch
For the first time, over 80 media, top influencers, key accounts, and TECNO local staff from more than 14 countries were present at this global event to witness the unveiling of the TECNO CAMON 19 series.
Key customers such as Phonebank, Bobbitech, GUURE COMMUNICATION, and others took advantage of the early opportunity to test the real devices and provide very positive feedback on the product, which increased their confidence in the coming sales in local markets and will undoubtedly stimulate regional pre-sales.
Top Tech Influencers and Media Endorsement
The event was hosted by noted tech columnist Marc Saltzman, who also hosts several television shows such as bloomberg Television.
Matt Swider, Founder and Editor-in-Chief of The Shortcut.com and former TechRadar’s US Editor-in-Chief, as well as top 10 Youtuber iJustine, attended the launch and participated in a panel discussion, sharing their insights on the product experience and some industrial opinions.
Another tech influencer, SuperSaf from the United Kingdom, also shared his thoughts via video on the site.
The assembled media, which included editors from Android Authority, ABC News, The New York Times, Phonescoop, and others, also tested out the new smartphone on an outdoor deck at the terrace and provided very positive feedback.
They shot wonderful photos in the amazing night with the roof top view and the featured night portrait phone, and could bring back photos developed on site.
After real-world testing and evaluation, the strong opinions of influencers and media proved CAMON 19 series’ ability to capture detailed photos and bright images even in low-light and nighttime conditions.
Their insightful remarks about the TECNO brand, the award-winning design, and the features of the CAMON 19 PRO 5G were complemented by stunning videos of the CAMON 19 series’ photographic technology being used around New York City, an influencers’ roundtable discussion, and the media testing the smartphone cameras on an outdoor rooftop patio under a glittering canopy of nighttime stars.
The influencer roundtable was the event’s highlight, with notable celebs such as YouTube Influencer iJustine and Tech Editor Matt Swider sharing their thoughts on the photographic qualities of the CAMON 19 series.
“The dual-ring triple-camera design is definitely the highlight of this smartphone,” said Matt Swider. “Its rich photography features and excellent night portrait output make it an incredibly compelling at this price point.”
While iJustine praised the sky shop features by saying “I also really love this sky shop feature. It has a touch-to-click to change the sky. I do often add in better-looking skies and clouds in a lot of my photos that I post, so this is making it so easy to do right on your mobile device”.
Following the product launch session, all guests, including top influencers, media, and customers from around the world, received the devices in order to have an all-around experience and a glimpse of the 360 degree night views of New York City on the Bar SixtyFive.
The launch video is available at https://bit.ly/3HuDPwk.