…By Henry George for TDPel Media.
Supermodel Kate Moss is set to rekindle her partnership with Diet Coke, following a successful collaboration in 2022.
Moss will return as the face of the soft drink brand, starring in a new campaign titled “Diet Coke by Kate Moss, Love What You Love.”
The project will draw inspiration from the brand’s archives, including iconic advertisements like the famous 11:30 Break.
A Fashion Twist to Classic Moments:
Moss expressed her enthusiasm for the collaboration, stating that the brand’s archives provided an excellent starting point for Season 2.
She aimed to infuse a fashion twist into the classic Diet Coke Breaks, while maintaining the original narrative.
Although the new campaign will have a different aesthetic compared to the ’90s and ’00s, the underlying message remains the same.
Moss eagerly anticipates revealing the new campaign soon.
Extending the Partnership:
The Coca-Cola Company’s Sean Kellett expressed excitement over extending the partnership with Kate Moss as the Creative Director.
In the previous collaboration, they drew inspiration from Moss’s renowned archives to celebrate their shared love for fashion.
For Season 2, Moss has been granted access to Diet Coke’s legacy, enabling her to create a visually stunning and unexpected campaign, complete with a playful Diet Coke wink.
Together, they aim to inspire fans to embrace an unapologetic attitude towards loving what they love.
Kate Moss’s Brand Partnerships:
Kate Moss has established numerous high-profile partnerships with various brands throughout her career, including Rimmel London, a prominent make-up company.
Her influence has paved the way for other models such as Cara Delevingne, Adwoa Aboah, and now Maya Jama, who have followed in her footsteps.
Conclusion:
Kate Moss’s return as the face of Diet Coke in the new campaign marks a continuation of her successful collaboration with the brand.
Drawing inspiration from Diet Coke’s archives, Moss aims to infuse a fashion twist into classic moments, delivering a visually stunning and unexpected campaign.
With her creative vision, Moss and Diet Coke strive to inspire individuals to embrace their passions unapologetically.