Heather Mills’ ‘Woke’ Food Venture Enters Administration
Heather Mills, renowned for her plant-based food venture VBites, has announced the company’s entry into administration, leaving 112 jobs at risk.
The business, a leading UK manufacturer of plant-based meat and cheese, faced challenges that ultimately led to its demise.
Mills’ Regret and Tribute to the Team
Expressing deep regret, Mills acknowledged the emotional toll of VBites Foods entering administration. She paid tribute to her dedicated team, emphasizing the effort they had invested, describing it as a venture dear to her heart. Despite her attempts to find viable solutions, the business succumbed to external pressures.
Factors Contributing to VBites’ Collapse
Mills attributed the collapse of VBites to a combination of factors, including misinformation propagated by the meat and dairy industries, corporate greed within the market, rising energy costs, and the impacts of Brexit.
The challenges posed by these elements collectively led to the company’s financial struggles.
VBites’ Legacy: Three Decades of Plant-Based Leadership
Launched by Mills in 1993, VBites had established itself as a prominent player in the plant-based food industry, specializing in meat and cheese alternatives.
Mills, a devoted vegan and animal rights activist for over three decades, credited the vegan diet with saving her life after a car accident that resulted in the amputation of her leg.
Struggles in the Face of Economic Pressures
While VBites experienced success, economic pressures took a toll on its cash flow. Rising raw material costs, escalating energy prices, and a decrease in demand for alternative protein products amid a cost-of-living crisis contributed to the company’s financial challenges.
The business operated from manufacturing sites in Peterlee, County Durham, and Corby, Northamptonshire.
A Challenging Climate for Vegan Food Businesses
The challenges faced by VBites are reflective of broader struggles within the vegan food industry. The rising cost of living has impacted consumer spending on expensive alternatives, leading to a decline in sales for companies like Beyond Meat.
The administration of VBites adds to the growing list of plant-based ventures facing economic difficulties.
Administrators Take Charge
With the company’s financial situation untenable, Interpath Advisory has been appointed as joint administrators to oversee the administration process.
This development marks a significant setback for Heather Mills’ venture and underscores the challenges faced by businesses in the evolving landscape of plant-based foods.
