Simple and Successful Marketing Tactics for Small Businesses
The new era of technology ushered in a completely different approach to marketing. Rather than oversized billboards, businesses are opting for cost-effective social media platforms that enable them to interact with their followers and customers seamlessly.
However, that doesn’t mean that traditional digital marketing is on its last legs. Many marketers still believe that emails and webinars have a lot more to offer and statistics show just that.
Small businesses are spoiled for choice when it comes to cost-effective marketing. Here’s how you can scale your business via marketing with simple but effective tactics.
Utilize social media marketing to the fullest
Since everyone is on social media, you will have no trouble finding potential customers of the demographic you are currently targeting. You can effortlessly engage with your followers and customers on social media platforms any time of the day.
Furthermore, you can set up a whole customer service platform without having to pay for additional staff. All you have to do is just go over your personal message inbox and take care of all the queries sent by your followers.
However, each social media platform requires a different strategy when it comes to marketing. For instance, Facebook is indistinguishable from blogs. Here you will want to focus on your written content and interact with your followers.
Things are a bit different on Instagram and TikTok. Since these two platforms are extremely visual, you will have to go all out with your camera tricks. Of course, the quality of your posts will determine how many people follow you and at what rate your channel is growing organically.
It’s safe to say that no one is going to give you free Instagram followers, you will have to work hard to achieve social media stardom. You can hire a professional content creator if you are not confident in your creative skills and put your brand’s success on social media in safe hands.
Emails marketing
Email marketing is still the king of all marketing strategies. As technology advances, it’s only normal to think that the old email system would be replaced by another and faster communication method. But that’s not the case. Emails are still the epitome of professionalism and properly written one can sway all the tides in your favor.
The key to successful email marketing is personalization. Each client is different and they will want that to be showcased in each letter and in each image used in your copy.
Presently, there are a lot of tools that can help you with your email marketing, and if your budget allows you to procure them, don’t hesitate to do so. With a powerful tool at your disposal, you can trump the other small businesses that are testing the water with email marketing.
Go live
It seems that webinars are still some of the most beloved online event platforms of marketers. Study shows that more than 60% of business are opting for webinars rather than any other method of communication.
However, even with webinars, personalization is key. Most businesses will just play prerecorded webinars for their clients, forcing them to go over the endless FAQ documents. On the other hand, if you go live, you can answer all the questions your client has and demonstrate your expertise and professionalism.
If you feel confident in your services and products, it’s never wrong to include CTA or even consider buying e-signature tools to close deals faster.
Keep an eye on the analytics
Using data-driven marketing strategies will help you minimize the risk of financial loss significantly. Nowadays, every business relies on data to craft its products, marketing strategy, brand identity, and much more.
To gather this type of data, you can employ a variety of methods. For instance, you can survey your customers or look for patterns in customer behavior. In addition to that,