Amid the cost of living crisis, Sainsbury’s is asking its customers to freeze eggs in an effort to save households £720 each year.
According to a research, 58 percent of Britons are anxiously seeking methods to save money. As a result, the supermarket giant is informing customers that nearly all food items may be frozen.
The average family throws out £60 worth of food per month, according to the waste charity WRAP.
And now, Sainsbury’s has built a walk-in freezer concept shop that will demonstrate to customers how to freeze things they may not be familiar with – and it’s all free.
Almost all food items can be frozen, according to Sainsbury’s, following a research revealed that 58% of Britons are desperately seeking methods to save money despite the cost of living issue.
Sainsbury’s is encouraging its customers to freeze eggs to save £720 each year.
And now Sainsbury’s has built a walk-in freezer concept shop that will demonstrate to customers how to freeze things they may not be familiar with – and it’s all free.
The popup store, which is called Sainsfreeze and resembles a typical Sainsbury’s from the outside, opened yesterday in Boxpark in Shoreditch, east London, and will remain open until tomorrow.
Mixing wilting herbs with oil or water and freezing them in ice cube trays or portioning and flat-freezing minced beef to save space are novel methods for freezing foods often seen in the supermarket’s fresh department.
Milk, eggs, bread, and onions, as well as bananas and herbs, are among the perishable foods that Britons discard most frequently, according to study.
It follows the store’s decision to remove “best before” dates off 276 products in an effort to reduce food waste and educate customers about when food has gone bad on its own.
The popup store, named Sainsfreeze and like a typical Sainsbury’s from the exterior, opened yesterday at Boxpark in Shoreditch, east London, and will remain open until tomorrow.
Mixing wilting herbs with oil or water and freezing them in ice cube trays or portioning mince meat and freezing it flat to conserve space are novel methods to freeze foods often seen in the supermarket’s fresh section.
According to study conducted by Sainsbury’s, 36% of customers find an item to be moldy or spoiled before they can consume it, whereas only 10% are aware that eggs can be frozen.
Ruth Cranston, head of corporate responsibility and sustainability at Sainsbury’s, remarked, “When people consider climate change, food waste is frequently disregarded. Around a third of food produced for human use is lost or wasted, contributing an astounding 8-10 percent of annual global greenhouse gas emissions.
“Because of this, we are introducing Sainsfreeze to assist clients reduce food waste and gain helpful insights along the road.” Innovative freezing permits us not only to save food that would otherwise be discarded, but also to purchase food at reduced prices close to its expiration date, so reducing our weekly shopping expense even further.
According to Sainsbury’s research, 36% of customers find an item to be mouldy or spoiled before they can consume it, whereas just 10% are aware that eggs can be frozen.
Catherine David, director of partnership & change at WRAP, stated: “UK homes waste the equivalent of eight meals per week on average, costing the average family around £800 per year!”
In addition to being costly, food waste has a significant impact on the environment. If food waste were a country, it would have the third greatest carbon footprint in the world behind the United States and China.
‘In an era of rising food prices, reducing food waste at home is a chance for us all to make a difference and save money. We know that our freezer is an ally when it comes to helping us consume more of the food we purchase; we can use it to pause food that we’re not ready to consume until the expiration date.
However, we are aware that not everyone is a lover of freezers. One-third of respondents admitted that their freezer is occasionally a complete disaster zone.
Useful hints and techniques for maximizing the freezing of food
Dairy
Once shredded, cheese can be stored in the freezer and added to meals with ease. Use a reusable freezer bag or container for storage.
Yogurt: Instead of letting leftover yoghurt go to waste, pour it onto a baking sheet lined with non-stick baking paper and sprinkle with leftover fruit to make yoghurt bark. Once the bark has been frozen, it may be broken into large pieces and kept in reusable freezer bags.
Eggs: You may freeze uncooked eggs by cracking them into individual resealable containers. If you only need egg yolks or egg whites for a certain recipe, you can freeze them individually.
Fruit
When a pineapple is larger than the part you wish to consume, freezing it is a terrific technique to prevent food waste and keep the remainder for later. Cut a pineapple into bite-sized pieces and store them in reusable containers or freezer bags.
Any type of fruit can be frozen for simple addition to smoothies, cakes, or crumbles, including raspberries. They should be stored in reusable freezer bags or containers.
Instead of letting leftover grapes go bad, freeze them and enjoy them directly from the freezer as a healthier alternative to hard-boiled candies. Use reusable freezer bags or stackable containers to store snack-sized quantities.
Vegetables
Peppers: Slice a variety of peppers and freeze them in resealable freezer bags; while preparing stir fry or fajitas, add a mixture of frozen peppers directly into the skillet.
Instead of letting fresh herbs go bad and throwing them away, cut them and freeze them with olive oil in an ice cube tray. Thus, you will be able to effortlessly include them into subsequent dishes.
Courgettes: You can add leftover courgette to omelettes, savory muffins, and much more by grating it. Simply grate the food and place it in a reusable freezer bag or container.
Meat and seafood
When freezing meat, most people just place it in its original packaging and place it in the freezer. However, if frozen flat, it may be stored in a far more space-efficient manner, allowing you to fit significantly more food into your freezer. Remove mincemeat from its package and place it in reusable freezer bags before freezing.
If the expiration date for your salmon is approaching, cut it into smaller bits and store it in reusable freezer bags.
Before storing chicken, dice it and place it in a reusable freezer bag; this will help you save time while cooking.
Cabinet items
Chickpeas: If thoroughly dried, tinned chickpeas can be portioned and frozen in reusable freezer bags for use in curries, stews, or to create hummus.
If a recipe calls for only half a can of coconut milk, pour the remainder into ice cube trays for use in future curries or soups.
We can all relate to making a pot of coffee and forgetting to drink it before it goes cold. In this circumstance, most individuals discard the coffee, but it can be frozen in ice cube trays and utilized to enhance future iced coffees.
Bakery
Croissants: Few individuals are aware that baked croissants can be frozen. Got some pastries left over after a breakfast buffet? Cut them into little pieces and place them in resealable freezer bags for future bread and butter pudding recipes.
Separate slices of bread and place two pieces in a plastic freezer bag. This prevents the bread from sticking together, and allows you to defrost just enough for a sandwich.
Scones: Have you baked an entire batch of scones but do not wish to consume them all at once? Simply place them in reusable freezer bags or containers.
The source is Sainsbury’s