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According to Rihanna, “This Is Why You Came.”
Rihanna, 34, informed her followers that she will appear at the Super Bowl halftime show in 2023.
Rihanna initially posted a video of herself wearing a Fenty-branded football hoodie to her Instagram story, which was then shared by the NFL.
“[Five] weeks from now,” she teased on Instagram.
Part of a limited-edition “Game Day Collection” by Savage X Fenty, the sweatshirt included the iconic image she used to advertise that she would be performing at halftime.
The assortment consists of sweatshirts, sweatpants, boxers, beanies, jerseys, and caps.
Even yet, she is selling t-shirts that read, “Rihanna concert interrupted by a football game, strange but whatever.”
Rihanna revealed in September that she would be singing at the newly renamed Apple Music Super Bowl Halftime Show, which will be produced by DPS in collaboration with Roc Nation, Jesse Collins as executive producer, and Hamish Hamilton as director.
The singer of “Love on the Brain” was asked to do the halftime performance for Super Bowl LIII in Atlanta, but she declined due to the NFL controversy surrounding Colin Kaepernick.
Rihanna reminded her followers that she will appear at the Super Bowl halftime show in 2023.
“I would never do it. To what end? Who benefits from this? Not my folks. I just couldn’t be a sellout. I could not act as a facilitator,” Rihanna told Vogue in October 2019. There are aspects of that organization with which I completely disagree, and I had no intention of volunteering for them.
The LVII Super Bowl will take place in Glendale, Arizona on February 12.
»Rihanna teases her Super Bowl halftime performance with merchandise: ‘Five weeks from now’«