The Radisson Hotel Group had its best year ever for signings in 2018, and it has unveiled goals for 2022 that would surpass those of 2021.
The Group has declared its ambition to leverage the strength of its numerous partnerships and brands in APAC by 2025 in order to spur considerable growth throughout the region.
The Group has signed and opened more than 100 properties so far this year in important nations like Turkey, Greece, Madagascar, and China.
The Group expanded its Radisson Collection portfolio to just under 50 hotels in its lifestyle segment by signing and opening properties in Germany, Turkey, Spain, Saudi Arabia, Croatia, and Estonia.
The portfolio now includes 394 properties, making Radisson Blu the largest upper upmarket brand in Europe.
New hotels have been signed and opened in popular tourist locations like Barcelona, Mykonos, Madagascar, Jordan, Lanzarote, and Galle.
The Group added magnificent resorts in Greece, Senegal, Turkey, and Egypt in advance of the summer season. Grand Hotel Brioni Pula, A Radisson Collection Hotel, the first Radisson Collection hotel in Croatia, was inaugurated by the Group.
Prior to the upcoming inauguration of Radisson RED in Madrid, the Radisson Hotel Group expanded its presence in Spain with the opening of the Radisson Blu 1882 Hotel in Barcelona Sagrada Familia and the Radisson Collection Hotel in Gran Va Bilbao.
The affiliated brand of the Group, Radisson Individuals, expanded its presence in new markets including Egypt and Turkey and debuted in others like the UK, Ghana, Poland, and Norway, bringing the brand’s total portfolio to over 60 properties that are currently open for business or in the planning stages.
The Group’s new brand extension Radisson Individuals Retreats was introduced in India as part of its ambitious aim to expand its presence there to 250 hotels by 2025.
The Group’s brand, Radisson, which is noted for its distinctively simple Scandinavian design and is the fastest growing upmarket brand in EMEA, made its debut in new regions, including Belgium, where the Radisson Hotel Liège City Centre opened as the 15th hotel.
The Radisson brand added to its portfolio of 290 hotels that are currently open or being built when it secured deals and inaugurated new properties throughout EMEA and APAC in France, Poland, Senegal, Sri Lanka, Greece, Turkey, and the Maldives.
The Group has announced the expansion of its strategic relationship with PPHE Hotel Group in order to create a portfolio of upscale lifestyle hotels in important gateway cities and work together on business development prospects for the Group’s portfolio of brand names in Europe.
The Group’s midscale lifestyle brand, prizeotel, is being expanded with 45 anticipated new signings in key countries over the next five years, including the launch of the brand in the UK, and is a specific priority for growth across EMEA.
This year, the company debuted its first hotel in Vienna.
The Group has established new dedicated Business Units in Bangkok, Ho Chi Minh City, Jakarta, and Sydney to further build local development and operations teams.
The Group will open a regional office in Riyadh later this year to deliver its ambitious expansion plans and offer expert support in core markets.
Global Chief Development Officer Elie Younes stated: “We hope for strong growth in these regions in the second half of this year as limitations lift across China and APAC.
We anticipate the reopening of operations throughout China, which has proven to be a resilient market with strong domestic demand.
We appreciate the continued support from our owners and investment stakeholders and look forward to exploring new prospects with them.