A large number of clients left one of the largest banks in Britain after it advised them to do so if they didn’t agree with its most recent woke policy.
After bank employees were encouraged to display their chosen gender pronouns on name badges, many have informed Halifax that they are canceling their accounts.
Following lectures on diversity, more than 150 social media users declare they will no longer support the former building society.
Others are complaining about Halifax’s social media manager, who responded to customers who accused the bank of “virtue-signaling” by saying, “If you disagree with our beliefs, you’re welcome to delete your account.
“Some people have ripped up their credit cards, while others have filed complaints.
Former Conservative councilwoman Caroline Ffiske, a customer last night, said: “It is quite nasty for Halifax to tell consumers if you don’t like it go away.
“It’s incredible how a bank would act like a trans activist.
The controversy started on Tuesday when Halifax uploaded a picture of a uniform badge on Twitter that read “Pronouns matter” and included the pronouns “she/her/hers” beneath Gemma’s name.
It stated that the action was taken to prevent “accidental misgendering.”
By last night, about 10,000 individuals had taken to social media to protest.
One woman claimed that the “crazy” policy had caused her to close her Halifax credit card account.
The 50-year-old London psychologist stated, “I don’t want to be having talks about gender when I go into my bank.”
“Honestly, I’d prefer they were concentrating on lowering interest rates.”
Another woman added, “I want to do my banking and not have a stupid, frequently extremely misogynistic religion imposed on me,” after stating that she had switched her savings account to Nat West.
“It is an enormous statement for a business to make to tell clients they should go elsewhere if they don’t share their beliefs,” the author writes.
Gareth Roberts, a former Doctor Who scriptwriter and a Halifax customer since 1988, disclosed to the bank that he is gay.
I’m horrified by your adoption of this misogynistic, anti-women claptrap and your response to clients who raise completely valid concerns.
Anders Jersby, a company director, cancelled his Halifax auto insurance contract and declared he would never do business with Halifax again because of “their acrobatics with pronouns.”
Halifax refused to disclose the number of customers who terminated their accounts this week, but there was ample proof that its combative response to those who voiced their disapproval was having the opposite effect.
Financial analyst Matthew Lynn issued the following caution yesterday on BBC Radio 4: “Companies don’t need to aggressively take views on what are still fairly controversial social topics.
It most likely wasn’t the CEO who sent it; instead, the Twitter feed is handled by a group of millennials in their 20s.
Because they have a somewhat different perspective on this, telling clients they should delete their accounts and switch banks is “far too pushy.”
After explaining his reasons for wanting to delete his account, one guy said that a customer support representative was “deliberately obstructive.”
The assistant “doubled down” and said that they are a company that values inclusivity and equality, the author continued, before closing the chat but leaving my account open.
However, a different client remarked, “To be honest, I just closed my account and the personnel were really sorry.
It is obvious that not every Halifax employee subscribes to this extreme worldview.
Halifax is the first company to advise consumers to leave if they disagree with a staff member using their chosen gender pronouns, even though several large organizations already encourage staff to do so in emails or on badges.
The bank claims that the use of pronouns on badges is voluntary for employees, but Tory MP Mark Jenkinson claimed that the policy will put pressure on those who choose not to participate.
Requests for feedback from Lloyds Banking Group-owned Halifax went unanswered.