Lila Moss has stepped into the spotlight as one of the fresh faces representing Victoria’s Secret in the lingerie brand’s highly anticipated relaunch.
The glamorous runway show in New York City featured Lila Moss, the 20-year-old daughter of supermodel Kate Moss, alongside Iris Law, the 22-year-old daughter of actors Jude Law and Sadie Frost.
Both models donned matching sheer mini dresses, sequined underwear, chunky high heels, and the iconic wings typically associated with the brand’s “Angels.”
Mixed Reactions to the New Ambassadors
Victoria’s Secret shared images of Lila Moss and Iris Law on its social media platforms, sparking a range of responses from fans.
While some admirers praised their appearance, others were critical of their roles as brand ambassadors, especially in the case of Lila Moss.
The criticism revolved around the perception of nepotism, with comments suggesting that Lila’s famous lineage played a significant role in securing her coveted position.
Defending Lila Moss’s Early Success
Despite being shorter than many of her fellow models (most agencies require a minimum height of 5 feet 9 inches), Lila Moss has already secured substantial campaigns in the early stages of her modeling career.
She has lent her image to renowned brands like Yves Saint Laurent and Calvin Klein, the latter of which propelled her mother to superstardom when she was a teenager.
A Star-Studded Reintroduction
At the event, Lila Moss mingled with legendary models and original Victoria’s Secret Angels, including Adriana Lima, Candice Swanepoel, and Lily Aldridge.
The brand’s strategy involves reintroducing models from its prestigious Angels roster alongside newcomers like Lila.
Victoria’s Secret’s Efforts at Rejuvenation
The brand’s decision to revamp its image follows years of criticism for its lack of diversity, particularly concerning body shapes and sizes.
This scrutiny led to the discontinuation of its annual fashion show in 2019.
Victoria’s Secret has been accused of promoting an unrealistic beauty standard due to its exclusive use of tall, slender models in its campaigns and runway presentations.
The Rise of Savage X Fenty and Victoria’s Secret’s Reimagination
During Victoria’s Secret’s absence from the limelight, Rihanna’s Savage X Fenty lingerie brand gained prominence for its commitment to showcasing models of diverse sizes, races, sexual orientations, and gender identities.
Rihanna’s annual runway shows on Amazon Prime Video have received acclaim for their inclusivity.
Now, Victoria’s Secret aims to recapture its former glory with a “reimagined” feature-length show, also set to air on Amazon Prime Video, focusing on “emerging global trailblazers.”
A Promising Return to the Stage
While the revamped Victoria’s Secret show retains elements of its classic allure, such as familiar faces, it has also drawn inspiration from the diverse direction championed by Fenty.
The inclusion of a diverse range of models signals a fresh approach.
Victoria’s Secret The Tour 2023, the brand’s first fashion show in four years, is scheduled to stream on September 26th.
In essence, Victoria’s Secret’s rebranding effort signifies a shift towards a more inclusive and diverse representation of beauty, aligning with changing societal expectations and the influence of trailblazing brands like Savage X Fenty.