The formal launch of a new Skims Swim collection has occurred (er, the Skims site).
After last week’s UFO joke-inspiring alien-themed campaign, the Kim Kardashian-led brand’s spring break-ready collection went on sale Tuesday.
The 25-piece collection also includes many brand-new bathing suit, accessory, and cover-up styles in vivid turquoise and lime green (with Skims’ typical neutral tones), in addition to bringing back sold-out favorites like the Plunge Bikini Top ($38) and Dipped Tie Bottoms ($36).
Kardashian made waves in styles like the vivid blue Micro Scoop Bikini Top ($36) before standing poolside in the Swim Strapless Monokini ($88) alongside models with alien heads for the buzzy campaign, which was photographed by “Spring Breakers” director Harmony Korine.
Although you can’t add their alien masks to your basket, you can shop a variety of their swimwear styles, including timeless pieces like the Triangle Top ($38) and modern takes on classic styles like the Swim Ruched T-Shirt ($52).
The Mesh Long Sleeve Ruched Dress ($88) and Mesh Long Tank Dress ($88) are just a couple of the styles that Kardashian has for covering up on the beach. Other options include the Swim T-Shirt Dress ($88), Swim Sarong Skirt ($78), and Cover Up Cargo Pant ($78).
There are other accessories available, such as a Claw Clip ($24), Molded Sandal ($68), and Terry Towel ($48), for those who want to rock Skims Swim from head to toe—or head to towel.
The Kardashian-owned company entered the swimwear market for the first time in March of last year with a debut collection of 19 styles, several of which Page Six Style put on and adored.
Since then, she has expanded the brand with drops of sparkling suits, slenderizing swimwear, and more, all of which have quickly sold out.
Prepared to jump in? We recommend quickly adding your selections to the cart.
»Kim Kardashian Unveils her swim suits collection«