On July 4, 2022, at Paris Haute Couture Week, Indian luxury brand Her Story, known for creating meaningful jewelry inspired by the perspectives of contemporary women, made a brilliant entrance on the runway.
HerStoryXRahulMishra brought glitz to the runway during Paris Haute Couture Week 2022 with a brilliant show of conventional workmanship and contemporary design thought.
Given their exceptional craftsmanship and sophisticated sense of style, our cooperation with Her Story came together pretty easily, according to designer Rahul Mishra.
“I am really taken by how practical and simple the jewelry is in its final design expression, which has a strong appeal for the Rahul Mishra woman.
It’s an unique time to celebrate having an Indian foundation and a modern, international perspective.
“The brand head for marketing and strategy at Her Story, Falguni S. Kapadia, continues, “Given that Rahul Mishra is a company we personally adore as well as one that skillfully combines traditional Indian craftsmanship with cutting-edge conceptual design, this cooperation was a perfect fit for us.
We are thrilled to have brought tales of the contemporary lady to life at Paris Haute Couture Week by bringing our concept to the global stage.
“In a stunning exhibition of artisanship and conceptual design thinking, the priceless handcrafted diamonds were exhibited alongside the Rahul Mishra Couture Fall 2022 collection.
Each piece was created to metaphorically express different aspects of a woman’s personality.
Her Background The Indian luxury brand unveiled its first location in Mumbai in February 2019 and was motivated by the perspectives of contemporary women.
Later this year, Her Story will move to a flagship shop in Kala Ghoda following a favorable reception to the charming concept store.
The maison, which was shaped by a long history in the diamond and jewelry industries, honors exquisite Indian craftsmanship through a careful contemporary lens.
With the conviction that gems are priceless because of the significance they hold, first-of-its-kind design thought in jewelry extends beyond aesthetic and material worth to commemorate the wearer.
At Her Story, the modern Indian lady is where the creative process starts and finishes.
Beyond serving as a muse, she also influences change with every engagement with the brand by providing ideas for next designs, adding fresh perspective to old ideas, and even changing how customers interact with the brand.
In symbolic diamonds that evocatively depict her tale, her ideas and thoughts are honored and given life.
Perspective to Expression A special design approach known as Insight to Expression, or design thinking in jewelry, is used to create every piece of jewelry by Her Story.
Each concept is the result of close, in-person discussions with the brand’s consumer insight team that unearth true emotion through a process of exploration.
Through metaphors and symbolism, jewels that are painstakingly made by master artisans bring these stories to life.