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Hustle!
Madi Coleman quit college to make TikTok videos, but she is neither an influencer nor destitute.
Coleman works 20 hours per week as a user-generated content creator and earns $10,000 per month.
She noted in a TikTok video, “Brands pay UGC creators to create movies with their product for the brand to publish on their own socials or utilize in commercials.”
“It’s different from influencing since the business doesn’t pay you for your influence; all they care about are your talents, which is great because you don’t need any following to get started.”
The Georgian stated that she began eight months ago by analyzing successful UGC and developing her own video content portfolio. Coleman then developed a price structure and began to promote herself on Twitter and TikTok.
She signed her first client after only two weeks and continued to develop from there.
TikTokers were eager to learn more about Coleman’s side gig-turned-full-time business, which prompted her to establish a separate gig mentoring individuals to become UGC creators.
Coleman described how she participated in low-cost and free collaborations to gain experience and grow her portfolio. She reported earning $5,000 in her first full month of content creation.
Several of the brands with which she initially collaborated returned and signed her to a retainer, she added, allowing her to work more sustainably on a stable income by focusing on a small number of brands as opposed to continuously rotating brands.
Coleman told viewers that she and her husband abandoned school after a few months and reportedly pursued their side business full-time.
In a subsequent TikTok video, she remarked, “It is truly a blessing that we are both able to make money by being creative and helping brands flourish.” When we have children, they will be able to see their parents throughout the day while they raise and care for them, as opposed to never seeing them because their parents are stuck at a 9-to-5 job.
In addition to her instructional films, Coleman offers a free portfolio plan and many for-purchase instructions.
She has only been a full-time UGC maker for a few months, but she charges $250 for a 15- to 30-second post and $3,600 for 30 6- to 45-second video posts every month.
Coleman has built her own following, sharing her tips and tricks with 28,500 TikTok followers and garnering thousands of views for each of her videos, despite her insistence that she is not an influencer.
As earnings and minimum wage fail to increase at the same rate as the cost of living and inflation, an increasing number of individuals rely on side jobs and the gig economy to sustain their standard of living.
Approximately 36% of U.S. workers, or 57.3 million individuals, are presently working in the gig economy, with more than 50% expected to join by 2027, according to a report from project management software company TeamStage.
Numerous hustlers are spreading the word and discussing how they supplement or make additional cash. TikTok is packed with videos describing the side hustles that enable Generation Z and millennials to keep up with inflation.
People claim to be accumulating savings through random minor actions, such as washing windows or reporting idling trucks, as well as full-time jobs, such as working for travel blogs and fashion labels.