Do you know about Schema Markup or Structured Data? Whether you don’t know about it or know a little bit about it, this blog will clear your confusion about what are schema plugins and how they help you to rank your site.
Schema plugins are one of the newest addition to the search engine optimization evolution. If you own a website, you are well aware of the value of search engine optimization (SEO) for it. SEO is always changing and growing rapidly to give better search results to searchers. One of the best improvements for optimizing your web data to impact your search ranking is a schema. Once you get to learn about this concept, you can boost your website performance without much effort. If you integrate WordPress schema plugins into your web pages, you can even raise the rank of a boring site. If you are questing for a way to improve your website’s rank, schema markups are the choice of various famous search engines. Here in this blog, you will learn what a schema plugin is and how it will help to rank your site in the digital competitive world.
Let’s have a look further to know!
What is Schema Plugin?
Schema markup is basically a type of data that enables search engines like Google to understand your website content well. It will help to rank your web pages as per relevant search queries. This schema markup generally consists of ‘tags’ that integrate into your website to enhance the visibility of the search page results.
And you can do this tedious task to extend the functionality of the website by integrating plugins. These plugins are specially designed to add schema markups to your web platforms.
By adding schema markups to the sites, search engines like Google can fetch data from pages easily. Its result will be Rich Snippets. The rich snippets provide relevant and enhanced information like ratings of the products. These snippets mostly have higher click-through rates than regular searches. As you have read about the basics of schema markups, now let’s have a look at the importance and types of schemas for boosting SEO and ranking your site!
Benefits of Schema Plugins to Rank your Site
Schema plugins can be important for any type of website whether it is a blog, e-commerce site, or any local business site. They help to rank your site higher and higher by offering you these given functionalities:
Assist Search Engines with Context
To rank your site better, search engines need to get a neat and clear code of content at the back end. And schema plugins make this possible. They have to trust the algorithms to differentiate between the number, image, or video. Having schema makeup on a website helps to achieve this easily. It gives context to the content of your website. So, when the search engine will do crawling, it will very well know the content types with the help of tags and help to emphasize specific types of content that the user is searching for. This way they will display the related content and your content with relevant information will rank higher and higher with each click.
Easily Add Schema Markups
Schema or you can say structured data, is used by search engines to produce rich snippets in the search results. There are different types of schemas available for different types of content through which you can see the related information. But earlier, it was a little difficult to add schema markups to your websites by going through the lines of code. That’s why these plugins come into play. They will help you to add structured data easily that too without knowing codes. Also, it will save you time and effort. And you can easily make your site rank at the top without any pain.
Assist to Grow CTRs with Rich Snippets
By integrating schema plugins into your site, you can easily boost your site’s SEO. And click-through rates (CTR) are one of those metrics. It is the ratio between the number of users between users who click on a link and the ones who only see them. Search engines closely track the CTR of the site. This will result in higher Google rankings and you will get more and more visitors.
With some more metrics like bounce rates, usability, and page speed, you can get a pretty good rank in the results. So, there is not even a single doubt about the schema plugins to rise the CTRs and thus the rank of the web platform. Whether you have an e-commerce site or any blog, this will definitely help you to beat the digital crowd.
Effective Sale Promotion
A schema plugin is a proven method of promoting various events or sales on a website when searched on different search engines. When any user does a local search query like ‘best cafe near me’ or ‘any computer store near me’ in the search engine, then this structured data helps local businesses to pop out on the highest ranks along with all the basic information like price, contact details, timings, etc. This will surely generate organic traffic to your web platform and you will have an improved click-through rate.
Helps to Differentiate your Brand
Schema markups easily help search engines to understand which type of product or services you are offering. There are many schemas available in the market matching different business needs. Structured Data easily displays various details like logos, contact details, customer details, blogs, social media accounts, etc in search engine results. This will surely distinguish your brand from other competitors.
As you have read about some of the benefits of Schemas plugins, let’s know further about some popular schemas and the formats to enhance your site ranking!
Popular Schemas to help you Rank your Site
You know all forms of content like articles, recipes, events, calendars, movies, products, etc. get benefits from Schemas. Presently, there are around 800 schemas present in the market with over 1450 schema characteristics. Here, you will read about some of the most popular among them to assist you to keep the high ranking of your site.
- Organization Schema
- Search Action
- Product Markup
- Event Schema
- FAQ Schema
- Breadcrumbs Markup
- Video Schema
And there are many more to incorporate into your site to get great visibility in Google search results. As you have read about some common schema types get them on your website. Let’s study further some generalized schema markup formats that are most liked by search engines.
Generalized Schema Markup Formats Liked by Search Engines
There is a public collaborative database of schemas known as schema.org that includes a variety of encodings like:
- JSON-LD
- RDFa
- Microdata
This can be easily chosen by knowing the type of material that you want to markup. And you have to add the URL and data to the website manually. This can lead to a lot of time wastage. So, you can use any of the listed schema markup plugins to save your time and effort. This will easily generate the code for you without learning any new programming language. There are also Google Markup testing tools available to check if a website contains schema markups. As you can see, you can save a lot of effort in polishing your website using schema plugins. But now the question arises of what to look for in schema plugins if you need to boost your website rankings. Let’s have a look at that!
What to Look for Schema Plugins to Boost Website Rankings
This is one of the important for boosting your website’s search engine rankings. Plugins are developed based on many different features and functionalities. But you must know a standard set of guidelines before you choose one. You should also know how different schema plugins help to benefit your website. Here is a list given of some basic qualities that any schema plugin should have.
Schema Codes Format
Schema is actually a ‘supplementary code’ that you can apply to your web pages to support the informational content of your posts. This will assist Google in accurately positioning your website in the search engine results. You can face some Google restrictions for schemas as it is the most popular search engine. And the coding format is one of them. Basically, there are three formats that Google structured data guidelines support. This plays a very important role in deciding which plugin is needed for your website.
User-Friendliness
If you manually add schemas add to your websites, it will take a lot of effort and time even if it is easier to learn than any other programming language. And plugins are one of the best ways to incorporate that into your web platforms. If you want to go for the best plugin for your website, then remember it should be user-friendly and easy to use for both experienced users and newbies. The process of adding plugins to your website should be straightforward and effortless.
Support for Schema Types
There are various types of rich snippets that exist in the market as per varying website codes. To know the number of schema markup types supported by each extension is to be considered as per the structure of the code and utilization of the plugins. You need to search for the perfect WordPress schema plugin to support different kinds of schema markups like
- Recipes
- Events
- Reviews
- Company Profile
- Product Offers etc.
Support from Plugin Developers
Another one of the main points to consider while opting for the right plugin is the developer’s support. Every WordPress plugin is developed by different developers and ways. Getting support at the right time is one of the major points that any user considers before buying any plugin. You may find it difficult to find support for free plugins sometimes but at least they offer a comprehensive FAQ section to sort out some of your queries. Here you may also find solutions to the frequently asked questions. Try to consider these points before finalizing your plugin choice.
Custom Field Support
Another awesome benefit of plugins to having the flexibility of custom field support. It will be best to have a plugin with custom field support to add new fields wherever you want without much effort. What’s better to make this possible without writing any code? So, try to make plugin choices as good as possible by considering these given important considerations.
Wrapping Up
That’s all for this blog!
After knowing about all the benefits of schema plugins for your site, there is not even a single reason to lack them if you want to rank your site higher and higher. They will nicely display rich snippets of your content with some interesting relevant information. This rich information will appeal to many more visitors to click on your web page and obviously, your site’s rank will get higher.
Having schema markup on the landing pages is very much crucial in this digital competition if you want to beat your competitors. There are many options for schema plugins available in the market. Having these on your website should be an essential part of your SEO strategy. It will surely improve your visibility in the SERPs. The best part about this is you don’t need any coding experience for this. Pick the best suited for your business type and improve your rank day by day.
We hope to clear all your doubts in this article. But, if you still have queries in mind, feel free to connect with us… We will serve you happily!
Hope you had a good read!
About the Author:
Naveen is the marketing and product head at JoomDev. He loves to convert his ideas into reality by developing products to make your online business successful with his WordPress plugins and mobile app development services.
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