…By Roland Peterson for TDPel Media.
Dineo Cheonyane’s joy upon welcoming her newborn daughter in 2018 sparked a creative journey that led her to transform old clothing into matching outfits for herself and her baby.
This experience marked the beginning of her successful venture, Reitu Hand Crafts, named after her daughter, Reitumetse.
Customized Fashion Designs for Women and Children
Reitu Hand Crafts is a Pretoria-based fashion design business that specializes in providing a variety of personalized and unique outfits for women and children.
Currently employing two casual workers, the business has gained popularity for its bespoke creations.
From Headbands to Full Outfits
Cheonyane’s passion for fashion design ignited when she crafted a headband for her two-week-old daughter.
Despite imperfections, she persisted in adding to the design, eventually creating matching outfits for herself and her baby.
The eye-catching mother-daughter ensembles attracted attention, leading others to request her designs.
Resourceful Beginnings and Fabric Selection
Utilizing available resources, Cheonyane started with old fabric she had at home.
By selling her initial items, she generated income to purchase new fabrics and necessary materials.
She has a particular fondness for tulle fabric and incorporates it into her diverse range of designs, including maternity wear, children’s birthday attire, mother-daughter matching outfits, tutu dresses and skirts, and adult tulle dresses.
Social Media Platform and Future Aspirations
Cheonyane promotes and sells her outfits through social media platforms, where customers can request customized designs for special events like birthdays and photoshoots.
Her future goals involve expanding her business by establishing a fashion design school for young girls and a modeling agency.
Conclusion:
Dineo Cheonyane’s journey from a mother’s excitement to a thriving fashion business highlights her creativity and resourcefulness.
Reitu Hand Crafts, known for its customized outfits for women and children, continues to gain popularity through social media platforms.
Cheonyane’s aspirations for the future include empowering young girls through a fashion design school and establishing a modeling agency.
To explore her creations, visit Reitu Hand Crafts on Instagram (@reitu_hand_crafts) and Facebook (@Reitu Hand Crafts).