Ecobank Nigeria, a subsidiary of Ecobank Group is promoting culture and tradition in the Lagos community through the Adire festival, dubbed ‘EPAC Adire Lagos Experience,’ which is the first of its type by any bank in the country. From Friday, June 10 to Sunday, June 12, 2022, the expo will be held in the Ecobank Pan African Centre (EPAC) in Lagos.
Adire textile is an indigenous indigo-dyed cloth manufactured by employing several wax resist methods to create brilliant designs, and it comes from Abeokuta in Southwestern Nigeria.
Carol Oyedeji, Executive Director, Commercial Banking at Ecobank Nigeria, announced the EPAC Adire Experience, saying it is in line with the bank’s policy of delivering value beyond banking, and that it is one of several initiatives aimed at boosting tourism, culture, and the creative industry using Adire as a key driver.
According to her, the three-day exhibition would feature several Yoruba music genres, local food, and a subtle atmospheric branding integration of a wide variety of Adire into the setting to create a nostalgic mood. Exhibitors, expatriates, influencers, dignitaries from all walks of life, and members of the general public will attend the event.
“The EPAC Adire Lagos Experience is in line with our brand promise as a Pan-African Institution that delivers value to all its stakeholders. We will continue to curate experiences customized to peoples’ lifestyle whilst promoting the richness and diversity of our nation’s culture. The event will feature a series of masterclasses and exhibitions, as well as networking opportunities with entrepreneurs, shoppers and everyone who is interested in the making or trading of Adire. We promise a cozy ambience and utmost serenity to make participants feel comfortable and safe,” she stated.
Mrs. Oyedeji also mentioned that the exhibition’s dates were carefully selected to coincide with the weekend preceding Nigeria’s Democracy Day.
Mrs. Bamidele Abiodun, First Lady of Ogun State and a major proponent of Adire in the Southwest part of the country; Princess Ronke Ademiluyi, CEO, Adire Oodua Textile Hub & Founder Africa Fashion Week; Iya Oloja of Abeokuta, Adire Market; Joke Ladoja, CEO, Dye Lab; Mrs. Funmi Sosanya, Creative Director, Afume Global Concepts;
Mrs. Bamidele Abiodun, wife of the Ogun State Governor and Founder of Ajose Foundation, has teamed with Ecobank Nigeria to conduct the first edition of the Adire Market Week, an initiative of Mrs. Bamidele Abiodun, wife of the Ogun State Governor and Founder of Ajose Foundation. Approximately 5,000 local and foreign people attended the event.
Distributed by APO Group on behalf of Ecobank.Media Contact:
Ecobank Nigeria
Austen Osokpor
Media Relations
Email: aosokpor@ecobank.com
Tel: 08023877699
About Ecobank Nigeria:
Ecobank Nigeria is a subsidiary of the Ecobank Group, the leading independent pan-African banking group. The Ecobank Group employs over 14,000 people and serves about 29 million customers in the consumer, commercial and corporate banking sectors across 33 African countries. The Group has a banking license in France and representative offices in Addis Ababa, Ethiopia; Johannesburg, South Africa; Beijing, China; London, the UK and Dubai, the United Arab Emirates. The Group offers a full suite of banking products, services and solutions including bank and deposit accounts, loans, cash management, advisory, trade, securities, wealth and asset management. ETI is listed on the Nigerian Stock Exchanges in Lagos, the Ghana Stock Exchange in Accra, and the Bourse Régionale des Valeurs Mobilières in Abidjan. For further information please visit www.Ecobank.com
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