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The phrase “go woke, go broke” seems to be materializing at the Walt Disney Co., as the company has faced a challenging 17-month period that has culminated in a significant decline in its stock price, reaching a nine-year low.
The term “go woke, go broke” is often used to criticize companies that prioritize social or political issues in their branding and decision-making, sometimes leading to negative financial consequences due to alienating certain segments of their audience or customer base.
Disney, a global entertainment conglomerate known for its iconic films, theme parks, and media networks, has been navigating through a series of challenges and controversies over the past year and a half that have apparently impacted its stock performance.
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