Cassava Technologies and Liquid Intelligent Technologies, a prominent Pan-African technology firm, have renewed their contract with APO Group, the leading Pan-African communications consultancy and news release distribution service.
APO Group has served as Liquid’s Pan-African Public Relations Agency for the past year, coordinating all of the company’s communications efforts across the African continent.
In May 2022, APO Group and Liquid Intelligent Technologies were awarded a prestigious PRovoke Media SABRE Certificate of Excellence for their collaborative efforts to promote Liquid’s rebranding and position the company as Africa’s foremost intelligent technology service provider.
The contract extension sees APO Group aiding Cassava Technologies and Liquid in the story to raise awareness of African concerns and solutions.
Cassava leverages technology to improve the lives of people and businesses all throughout Africa by promoting social mobility and economic development. Its goal is to create a digital ecosystem that will greatly enhance access to digital technologies and connections.
Cassava Technologies and its subsidiaries have undergone a significant change to become Africa’s first integrated technology solution provider, striving toward a digitally linked future in which no African is left behind.
APO Group has assembled a specialized team of nine media relations and public relations experts to work ‘on the ground’ in Liquid’s primary target markets: Nigeria, Kenya, Rwanda, Zambia, Uganda, South Sudan, Tanzania, Zimbabwe, DRC, Angola, Botswana, South Africa, and Mozambique.
To generate and place appealing material, the team leverages deep relationships with key local journalists, including thought leadership pieces, blogs, radio scripts, speeches, whitepapers, and press releases.
They also ensure that Cassava executives are profiled as industry leaders through a variety of speaking opportunities, online news conferences attended by the most influential media in each target area, and interviews with Cassava executives.
APO Group is the only genuinely Pan-African Public Relations agency, with the ability to communicate with journalists in each of the continent’s 54 countries. With extensive experience in the African media scene, APO Group is the only really Pan-African Public Relations agency.
Hundreds of organizations from various industries partner with APO Group to help them reach every region of Africa. Multinational corporations like FIFA, Facebook, and Coca-Cola have profited from APO Group’s unrivaled media network as they expanded their operations throughout Africa.
“APO Group and Liquid Intelligent Technologies are working together to make a difference on our continent,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.
“Cassava’s mission is to link all Africans, and we are the only choice for companies like theirs that operate in numerous countries and don’t want to deal with different public relations firms.” We are perfectly positioned to help Cassava spread their message across the African continent because our team is made up of very competent local people who have created excellent ties with local media.”