Canadian indigenous TikTok content creators say TikTok gives them the representation they lack
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Canadian indigenous TikTok content creators say TikTok gives them the representation they lack

Indigenous creators have found TikTok to be a platform for representation and empowerment. Scott Wabano, a two-spirit fashion designer with Cree Nation heritage, began creating videos on TikTok to make people laugh while providing representation for Indigenous people, especially those within the LGBTQ+ community.

Wabano believes that sharing one’s talents can inspire others to pursue their own dreams. They joined a sharing circle organized by the Assembly of First Nations (AFN) and TikTok in Toronto to discuss the potential of TikTok as a space for Indigenous empowerment.

However, like any other social media platform, TikTok also has issues with online bullying and racism. AFN National Chief RoseAnne Archibald attended the sharing circle to discuss the possibility of keeping those who share hate speech and misinformation about Indigenous people off the app.

She expressed her hope that TikTok can create a better community for all users. Santee Siouxx, a content creator and model, has experienced racist comments on her viral videos, but she continues to use TikTok to break down negative stereotypes about Indigenous people.

Kairyn Potts, from Alexis Nakota Sioux Nation in Alberta, hopes that Indigenous representation becomes so common on TikTok that it is no longer shocking or inspiring to see an Indigenous person being successful. Those who attended the sharing circle expressed the need for more opportunities to empower Indigenous voices on the platform.


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