The Italian-Senegalese creator Khaby Lame, who rose to fame with his popular TikTok videos, has partnered with Binance (www.Binance.com) to serve as a global brand ambassador. Binance, the blockchain ecosystem powering the biggest cryptocurrency exchange in the world, will work with Khaby to promote Web3 adoption.
With his unique take on “life hack” videos, Khaby rose to fame for his ability to move through awkward situations silently while executing the infamous “Khaby move.” In this multi-year partnership, he will address some of the misconceptions surrounding Web3 using his distinctive approach. Additionally, Lame and Binance will collaborate on special NFT collections to improve the experience for his followers.
“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” said Khaby Lame, “I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said James Rothwell, Binance Global Vice President of Marketing. “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
Lame is currently the most-followed creator on TikTok, with more than 144 million followers on the platform, and 78 million followers on Instagram. Follow the journey with Binance and Khaby at https://bit.ly/3I5zYpN and https://bit.ly/3OAi94q
About Binance:
The largest digital asset exchange by volume is part of Binance’s financial product suite, which also includes the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider. The Binance platform, which is trusted by millions of people worldwide, aims to give users more financial freedom by offering an unrivaled portfolio of cryptocurrency products and services, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. Visit https://www.Binance.com to learn more.
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