Savile Row has been associated with the best-tailored suits for more than 200 years.
But as things have changed, customers may now now get a custom tracksuit or bomber jacket at the well-known shopping hotspot.
The fashion brand Clothsurgeon is planning to create “the first ever bespoke streetwear store on Savile Row,” reflecting the decline of formalwear following the pandemic.
The hefty cost of making the journey to London’s most glamorous street has not changed.
The bomber jacket in neon pink Italian lambskin from Clothsurgeon costs £825, while the herringbone tracksuit costs £520. However, that is a bargain in comparison to the £2,750 Dormeuil canvassed MA1 bomber jacket.
A Clothsurgeon spokesman said: ‘The consumer is changing. They’re becoming younger, they’re more educated, they have a different taste level.
‘The younger consumer now has deeper pockets and they want something different. Not everybody is walking around in a suit.’
Creative director Rav Matharu told the Sunday Telegraph that he can even create ‘the perfect white T-shirt’ according to the customer’s design.
He told the newspaper: ‘We want to create the perfect white T-shirt, but the perfect white T-shirt isn’t the same for every person.
‘They might prefer a slow colour and a heavy jersey, a different colour shade. But that is one piece in everybody’s wardrobe. So to have that bespoke T-shirt within your wardrobe is quite unique.’
Ten years ago, Mr. Matharu launched the fashion company, and all of its custom clothing is “made in London.”
In order to adapt to changing customer demands, many retailers have dropped formal attire and suits as more office workers choose to work from home.