Are you familiar with the scientific terms used in beauty products? A new quiz aims to test your knowledge of buzzwords such as hyaluronic acid and selenium, which are regularly used in the beauty industry. According to recent research, nearly seven out of ten women are seduced by these terms but have no idea what they actually mean.
A study of 2,000 women found that 72% of them are confused by some of the scientific terms and technological developments in the beauty business, with 43% unaware that a “free radical” is a molecule in the environment that can damage skin.
More than four in ten (42%) didn’t know that a peptide is a short string of amino acids which can help to make proteins, with many instead believing it’s an underwater current. Just 62% knew that selenium is used to support healthy hair and nails, while other wrong answers included a serum to support flyaway hairs, a liquid to make your lips bigger, and something that removes nail polish. However, 90% correctly said that collagen helps to support skin strength and aids elasticity and hydration.
The research was commissioned by Vitabiotics Perfectil, a skin, hair, and nail supplement.
A spokesperson for the company explained that the beauty industry is based on scientific advancements, but this can mean there are often a lot of buzzwords and terms that aren’t always obvious.
All of the buzzwords show the research and science that has gone into that product, allowing people to feel they can trust the product. However, this can mean it’s confusing, and the company wants to help people have a better understanding of the terms to ensure they are doing the right thing for their skin and appearance.
Other terms that leave people confused are “coenzyme” (68%), microneedling (48%), and micellar water (33%) – while some are stumped by prebiotic (33%), retinol (36%), and hyaluronic acid (41%).
But 69% of women have bought a health or beauty product without really understanding what some of the words on the label meant, with half of those putting that down to a trust in the brand.
Others rely on its good reviews (46%), having friends who already use them (20%), and seeing beauty influencers use them (13%).
The research also found that 72% of women follow a “beauty regime” where they do the same things every day to maintain their skin, hair, or appearance.
This takes them an average of nearly 14 minutes a day, using nine different products. Wrinkles was the top beauty hang-up, followed by dark circles under their eyes, ageing, dry skin, and spots or acne.
Other issues women have with their appearance include grey, receding, or fine hair, large pores, and pigmentation issues.
Vitabiotics Perfectil uses scientific expertise in the development of its supplements, combined with a benefit-led approach of how this supports skin, hair, and nails.
The spokesperson for the company said that this approach means people can make informed decisions and be reassured they are doing the right thing for their skin, hair, and nail care routines.
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