Ash Barty began working at Optus just one month before the personal information of 10 million of the telco’s customers was exposed, and the firm now hopes to leverage her star power to rebuild their reputation.
Former world No. 1 Barty is the Chief of Inspiration for Optus.
Barty characterized her role at Optus on LinkedIn as encouraging the next generation, inspiring action, inspiring the workplace, motivating the team, and golf.
Optus said in August that Barty will participate in employee engagement programs and community-focused campaigns designed to bring Australians together and inspire them to say “yes” to their ideas, goals, and ambitions.
Optus has been contacted by Daily Mail Australia for clarification on her role.
Barty stated in an interview last week that she will collaborate with Optus to help Australians realize their ambitions and dreams.
CEO Kelly Bayer Rosmarin praised Barty’s appointment to the position.
“We are thrilled to announce that Ash Barty has joined Optus as Chief of Inspiration!”
“We are thrilled to partner with an amazing Australian who shares our values and hopes to inspire others to unleash the power of “yes.” Ash, welcome to the Optus family!
Barty’s appointment follows the September 2020 appointment of F1 star Daniel Ricciardo as Optus Chief Optimism Officer.
In August, the two athletes featured in a weird golf course video to advertise Barty’s new employment.
Barty stated at the time that she desired to assist Australians in becoming “the finest version of themselves.”
On the company’s YouTube site, she said, “Inspiration has always been my north star, trying to inspire Australians and encourage them to be the greatest version of themselves – and I cannot wait to achieve that with Optus.”
Since her unexpected retirement in March following a Cinderella victory at the Australian Open, Barty has her hands in numerous pies.
Kelly Rosmarin, the CEO of the telecommunications company, earlier stated, “We are thrilled to collaborate with an amazing Australian who shares our values and wants to empower others to unlock the power of “yes.” Ash, welcome to the Optus family!
Earlier this year, Ash Barty retired shortly after winning the Australian Open.
She wed longtime lover Garry Kissick, slid down the famous Fight MND slide in the AFL, did a shoey at Mick Fanning’s charity golf day, published a number of children’s books, and spent considerable time on the links.
Barty has stated repeatedly that she has no desire to compete at the elite level again, despite the fact that she is plainly capable, as proven by her brief Women’s Big Bash League career during her time away from tennis.
She has instead entered the high-flying corporate sector.
When discussing her new role at Optus, Barty told the Herald Sun, “the most important thing is to find what makes you happy, whether it’s in sports or the business sector.”
‘Sometimes it means making a brave or courageous decision, that intentional decision to say yes (Optus’ tagline), and to feel like you are making a difference,’ the author writes.