After noting a rise in his usual ‘middle of the road’ items at Woolworths, the man tweeted a snap of his nearly empty trolley.
‘I’ve got to be honest, apart from some eggs which are more ethical and butter that’s about a dollar more than standard, what in this cart is luxury?’ he asked.
‘The tomato pesto? It was half price and only 25c more than Woolworths brand of a similar product.
‘Nivea soap was all that was left in the cleared out aisle apart from goats’ milk soap which I’m not really in the market for.
‘The mozzarella is the cheapest fresh option and the pasta is middle of the road in terms of cost.
‘I know there are cheaper options. I haven’t changed what I’m buying and it’s far more expensive than it used to be and that’s the point of this.’
According to an Aldi spokeswoman, the man could have saved about $25 if he had purchased at the discount food store.
The hair dye the man bought at Woolworths is not included in Aldi’s total.
‘We thought this receipt looked high, so we crunched the numbers on this shopper’s basket and found that if they’d walked into an Aldi store they would have checked out at $47.75 (excluding the hair dye), saving $23.85 on this shop,’ the spokesperson said.
‘In fact, the main pasta dish that it seems like the shopper is having for dinner, cost approximately $51.50 on our competitor’s receipt – more than the whole basket would cost them at Aldi.
‘We will never give up on offering Australian shoppers the best possible prices in the market.
‘Every aspect of ALDI in Australia was built to offer the lowest prices in the market from our smaller format stores to our carefully curated range of high-quality groceries.’
One major item customers could save 50 per cent on is Aldi’s jumbo free-range eggs for $4.99.
Aldi claims its products are at least 15.6 per cent cheaper when compared to the cheapest products of competitors and 24.7 per cent cheaper than equivalent branded products.
Woolworths, on the other hand, said that its own-brand products or lower-cost alternatives could have saved the Sydney man a lot of money.
Woolworths recently introduced 650 home-brand items to its Low Price program, and roughly 5,000 products are on sale each week.
‘We’re working hard to manage industry-wide inflationary pressure,’ a spokeswoman told Daily Mail Australia. ‘We’ll continue to focus on providing exceptional value to our consumers in conjunction with our suppliers.’
‘While this [Aldi] list does not compare like for like with our Woolworths own brand products, which offer exceptional quality at a competitive price, we have a vast number of ways customers can obtain great value every time they purchase,’ says the company.
When compared to last year, Woolworths’ prices have increased by 2.7 percent, which is less than the industry average of 3.3 percent.
After the Reserve Bank of Australia boosted interest rates again, resulting in a new 0.85 percent cash rate, Australians will be looking for more everyday savings.
The 0.50 percent increase is the central bank’s second rate hike in 11 years, following a move from a record low of 0.1 percent in May to combat spiraling inflation.