By 2023, video alone will account for over 82% of all internet traffic, representing one of the biggest marketing trends in 2020. However, video content is a lot heavier than text-based content, which in turn puts a great deal of strain on your website’s servers.
Therefore, a video hosting service or website is an important part of a modern content marketing strategy; you want to be able to upload and share high-quality videos with your audience without encountering server lag or having your website go down.
The rise of video content creation apps such as TikTok, Instagram Live, and YouTube has enriched the lives of all people, and small-to-medium size businesses are no exception.
Businesses use different types of video sharing platforms and the type of video is not quite the same – say, a sales demo or how-to video rather than a viral dance video – but the underlying principle is the same: video can humanize you and your product, engage your customers, and build loyalty.
If you’re putting together a video strategy for your business, the first thing you’ll want to think about is where to upload your video. Once you’ve edited and shot your video, you’ll need somewhere to upload it online. By using a video hosting service, you can upload videos to your website, social media accounts, and other online platforms.
Today, video hosting and video sharing platforms are much more than just a place to host your videos; they let you customize the look and feel of the video player, ensure your videos play perfectly on all devices and browsers, and offer marketing tools within the video player.
Our article will provide you with the ten best video-sharing platforms for marketing and businesses, to help you select the right one for your business.
1. YouTube
YouTube is the biggest video-sharing site on the web, by a long shot. With 1.9 billion signed-in users on the site consistently, nothing even comes close.
However, that doesn’t mean it’s the most ideal choice with regards to facilitating your video recordings on the web.
For a content creator, it’s difficult to turn out badly with the capacity to take advantage of the huge intrinsic audience through YouTube proposals and searches.
There is no restriction to the data stockpiling or data bandwidth, and you can upload single recordings of up to 128 gigabytes. You can likewise earn a level of the promotion income or revenue created by your recordings.
YouTube videos can be a fundamental piece of your content marketing strategy, yet it’s not the ideal decision for facilitating course videos or testimonials.
2. Vimeo
Vimeo began as a video-sharing platform, similar to YouTube. And while the platform still allows users to post videos and follow their favorite creators, it also helps businesses customize video players, collaborate with their team, and access analytics and other marketing features.
Vimeo’s most impressive feature is the effortless collaboration it facilitates: it allows creators to invite clients, team members, freelancers, and other collaborators to preview their private projects. And it offers different permission levels for each reviewer or collaborator, which you can change depending on the project.
Once you share a link to your video, reviewers can leave comments without even registering on the platform.
3. Wistia
Wistia is loaded with marketing highlights that offers businesses or content creator with advanced video analytics, gathering leads, and getting the best ROI on your content.
One of its leader highlights is Wistia’s Turnstile email gatherer, which assists you with generating leads. This is the closely guarded secret: Select Turnstile from the Customize bar, and pick whether you want the form to show up on the full screen, while the video is paused, or seem overlaid on the float. You can add the form anytime in your video and modify the text (you can’t, be that as it may, change the form fields).
When a viewer enters their information, they’re added to your email list utilizing Wistia’s email marketing integrations, including platforms, for example, Campaign Monitor, Mailchimp, and Constant Contact.
4. Sprout video
SproutVideo helps businesses create basic websites around their video content. These websites can be used to showcase your portfolio, share tutorials with your team, or share free video content with your audience.
You’ll pick from six available themes and then enter your site name and logo. The Settings tab allows you to tweak theme colors, decide what order to display your videos in, select how many videos display per page, and choose whether videos should autoplay. You can also add an About and Contact page to your website along with social sharing buttons.
The videos you upload to your SproutVideo account appear automatically on your website based on tags. For example, if you create a “Tutorials” tag, every video that has that tag will be added to the site.
5. Facebook
Facebook is the main platform that can contrast with YouTube in audience size. As a matter of fact, at 2.45 billion month-to-month active clients, it has a greater audience cap.
However, Facebook is a social media and messaging platform first, not a video-sharing platform.
Adding video to the timeline of events and Facebook Watch made Facebook one of the leading video platforms on the web.
Billions of videos get watched consistently and successful content creators have their videos shared straightforwardly on Facebook.
6. Decast
Decast lets you monetize your video content in three different ways: weekly, monthly, or quarterly subscriptions; pay-per-view (viewers pay for what they want to watch); and via ads (you have the option to serve ads on your content that are funded by your advertiser).
Once you upload a video to Decast, click on it from the Videos tab and select Paywall from the top navigation. Here, you customize the pricing for subscriptions and pay-per-view, deciding how much to choose, how often, and when the payment period starts (available on the purchase or available at a set date and time).
You can also generate promo codes and create group pricing, which allows viewers access to multiple pieces of content by paying only once (rather than for each piece of content).
If you want to monetize your videos from ads, you must have your ad network. You then enable ads in the Engagement settings and copy and paste the URL of your ad so it appears in your video.
7. vooPlayer
vooPlayer is another advanced video hosting service aimed at marketers, not hobbyists or personal vlogs.
It offers advanced video insights, helps you populate custom audiences, and collects leads. It’s an all-in-one solution to integrate video marketing into your marketing and sales efforts.
vooPlayer offers a comprehensive toolbox for driving leads and revenue through video. You can fully customize the branding and video player and use it to grow audiences, capture leads, or even hold contests for your viewers.
This video sharing platforms for marketing gives you access to deeper insights with heatmaps and advanced analytics of how your users are interacting with different videos.
If your main reason for doing a video is marketing and branding, vooPlayer should be on your shortlist.
8. Spotlightr
If you’re looking for a deep dive into your videos’ performance, including who views them, where, and for how long, Spotlightr (formerly vooPlayer) gives you all the data you need. The platform offers numerous reports based on viewer location, engagement, play rate, conversion, and completion.
One of the most impressive features is Spotlightr’s video funnels, which let you create a branching system that interactively controls what your customers see based on their answers to questions you define.
For example, let’s say you created a sales demo video for an animation company.
You could make a funnel that asks customers what kind of animations they want to create, with the answers being “whiteboard animations” or “cutout animations.”
Depending on what they choose, they’ll be presented with tailored video content. You could jump to a specific timestamp in the video with relevant content, jump to a new video completely, or redirect to a URL of your choice.
In this case, you could choose to display this question at the end of a video, and based on the answer, redirect customers to a specific landing page.
9. Dailymotion
Just like YouTube, Vimeo, and Facebook, Dailymotion has a customer-facing side, giving more people a chance to find and watch your video(s). Users can search for videos with the search bar at the top of the page, or by scrolling through categories like ‘Featured’ and ‘Topic of the Moment’.
Another similarity between Dailymotion and the other sites mentioned is the fact that it is free. Instead, it relies on monetization through ads (like YouTube and Facebook), and it encourages users to monetize their videos with pre-roll and in-stream ads.
With over 300 million users from around the world watching an estimated 3.5 billion videos every month, Dailymotion is a huge site–perfect for increasing brand awareness.
10. Vzaar
Vzaar is a video sharing platform without a public-confronting network, yet it values not exclusively being a spot to have your videos, but also a spot to oversee and coordinate them. You can arrange your recordings by classifications, names, and playlists so they are in every case easy to find.
To the extent that value goes, it isn’t the most costly stage, yet it isn’t free by the same token. Plans start from £166/month (charged every year) for 1000 GB of capacity and month-to-month bandwidth. There is a little charge assuming that you go over your bandwidth, so you should screen that intently. If you want to increase, different plans are additionally accessible.
CONCLUSION
The best video hosting provider depends on your business and video hosting needs. Our list of the 10 Best Video Sharing Platforms for Marketing In 2022 is the best in our opinion. Hopefully, now you have a better view of the video hosting site you want to use.
There’s one more thing I should mention: you don’t have to stick to one. Your video can be hosted on a variety of different video sharing platforms. The more places you host your video, the better. You can stick your video on YouTube to appeal to the masses, Facebook to boost your social visibility, and Wistia to gain access to the analytics! The choice (or choices!) is yours.
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