Foodlink, a recognized leader of the food and beverage industry, has disrupted the cloud kitchen space in the UAE; with the launch of Art of Dum, an eco-friendly cloud kitchen brand, offering a luxurious in-home dining experience .
Art of Dum
Art of Dum follows the traditional ‘Dum Pukht’ style of slow cooking, something that is rarely heard of in the cloud kitchen format .
The creations by the Chef artists pay homage to the culinary heritage of the royal kitchens of Awadh – characterized by rich aromas and flavours .
The Dum Pukht style of slow cooking refers to letting the dishes breathe in their own aroma and juices .
It is this technique that works like magic to beautifully infuse the flavours from the various spices and herbs, making each dish a delight for the senses .
The Dum Pukht style of cooking takes hours of preparation, hence challenging the modern-day norm of ready to eat food that is prevalent in the cloud kitchen space .
Art of Dum offers a traditional and healthier alternative with Dum Pukht dishes cooking in sealed clay pots, that keeps the flavours, taste as well as the nutrition of the food intact .
Dishes like their signature Dal Makhani is slow cooked for approximately 24hrs, the Dum Handi ka Gosht takes 6 hours and the Chulhey ka Dum Murgh takes 2 hours to cook .
Completing the in-home dining experience is premium packaging which promotes a sustainable and healthy lifestyle with a zero-plastic policy, reusable premium quality glass jars, clay handis and steel cutlery .
The brand encourages its customers to reuse and recycle their packaging .
The menu includes succulent melt-in-the-mouth kebabs, fragrant biryanis, luscious gravies, wholesome rolls and indulgent sweet dishes .
The brainchild of Sanjay Vazirani (CMD, Foodlink), Art of Dum, is in line with his mission to be at the forefront of food innovation and operational excellence .
Commenting on what makes the brand a disruption, Mr .
Vazirani, said, “We are excited to bring this new concept to our customers in Dubai .
The industry is changing rapidly and so are the needs and preferences of the customers .
Customers today are very conscious of the quality of food and the health benefits of traditional cooking .
We also felt there was a need for an elevated in-home dining experience catering to consumers who prefer to order in and host at home .
While there are many brands offering in-home delivery, there is a gap when it comes to great quality and authentic food delivered at home .
We want to give our clients the whole royal experience of authentic Dum Pukht cuisine, delivered in style .
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Art of Dum is currently located in Al Karama, Al Barsha and Discovery Gardens .
The restaurant will also foray its presence in other parts of Dubai in the coming months .
Available to order from delivery Platforms: Zomato, Deliveroo, Careem, and Talabat .
Order Directly – Call Karama (971) 525752132 , Discovery Gardens (971) 525752313 Al Barsha